JOB DESCRIPTION
Sales Consultant Organisation: BrixEn Channel GHub – Tally Xcelerator (TX) Initiative Positions: 2 Locations: Coimbatore – 1 | Madurai – 1

Experience:
Minimum 7–10 years as Sales Trainer or Consultant Employment: Full-time Travel: Approximately 15 days per month 1.

About the Role
BrixEn Channel GHub is looking for experienced Sales Consultants to support the business growth and sales capability development of Tally Channel Partners (CPs) across Tamil Nadu. The Sales Consultant will work closely with CP business owners, sales managers, sales teams and Tally regional branch managers to improve sales performance, strengthen business processes and achieve sustainable growth. The role requires a combination of hands-on selling, sales training, business coaching, channel management and performance improvement. The consultant will be responsible for developing approximately 15 Channel Partners per month through a planned combination of field visits, training, coaching and performance reviews. The consultant will also deliver sales training and coaching programs for other BrixEn customers beyond the Tally network. 2.

Key Responsibilities
A. Channel Partner Business Growth
• Understand individual CP business growth opportunities.
• Develop practical sales and growth action plans.
• Improve lead generation and customer acquisition.
• Enable selling of high-value Tally products and solutions.
• Improve conversion rates and sales productivity.
• Strengthen customer retention and account development.
• Support consistent and sustainable business growth. B. Sales Training and Field Coaching
• Conduct structured, practical sales training programs.
• Coach CP Owners, sales managers and sales executives.
• Demonstrate selling during actual customer visits.
• Improve prospecting, presentation and negotiation skills.
• Strengthen consultative and value-based selling capabilities.
• Improve sales team motivation and confidence.
• Develop ownership, accountability and execution discipline. C. Business Owner and Leadership Coaching
• Work directly with CP owners and leaders.
• Help owners establish clear business priorities.
• Coach leaders on sales planning and execution.
• Improve sales team management and delegation.
• Establish effective performance review practices.
• Support leadership capability and team development. D. Sales Process and Performance Management
• Establish systematic sales planning and reviews.
• Improve lead tracking and pipeline management.
• Implement practical sales processes and procedures.
• Strengthen follow-up and opportunity conversion practices.
• Improve sales forecasting and performance visibility.
• Monitor agreed actions and implementation progress.




• Build consistent sales execution across CP teams. E. Regional Market Development
• Collaborate with Tally regional branch managers.
• Support regional sales campaigns and initiatives.
• Improve market coverage across assigned territories.
• Identify underpenetrated markets and customer segments.
• Improve CP participation in regional growth initiatives.
• Monitor campaign effectiveness and business outcomes.
• Share market insights and improvement opportunities. F. BrixEn Customer Training and Coaching
• Deliver BrixEn sales training and coaching programs.
• Support assigned customers outside the Tally ecosystem.
• Conduct practical sales capability improvement sessions.
• Adapt coaching approaches to customer business needs.
• Maintain high delivery and customer satisfaction standards. 3. Key Performance Expectations The Sales Consultant will be accountable for measurable improvements across the assigned CP network. Channel Partner Engagement
• Coach approximately 15 CPs every month.
• Maintain structured engagement and action plans.
• Ensure timely coaching and performance reviews. Business Growth
• Improve sales performance of assigned CPs.
• Increase lead generation and customer conversion.
• Improve high-value product and solution sales.
• Strengthen market coverage and customer acquisition. Capability Development
• Improve sales team knowledge and skills.
• Strengthen CP owner and sales manager capabilities.
• Improve motivation, productivity and accountability. Process Implementation
• Establish sales planning and review disciplines.
• Improve lead management and follow-up consistency.
• Ensure implementation of agreed improvement actions. Regional Collaboration
• Execute Tally Growth programs at assigned CPs
• Support Tally branch-level sales initiatives.
• Contribute to effective regional campaign execution.
• Demonstrate improvement across relevant market segments. Specific performance targets will be established as part of the operating plan. 4. Required Experience and Qualifications
• Minimum 7–10 years of relevant sales experience.
• Experience in the Tally business ecosystem or similar business is preferred.
• Robust background in B2B sales and channel management.
• Experience working with distributors or channel partners.




• Proven ability in direct and consultative selling.
• Experience managing, training or coaching sales teams.
• Ability to engage business owners and senior managers.
• Strong understanding of sales planning and processes.
• Practical knowledge of lead generation and conversion.
• Graduation in any relevant discipline. 5. Essential Skills and Competencies Sales and Business Skills
• Strong hands-on B2B selling capability.
• Channel partner business development knowledge.
• Consultative and solution-selling skills.
• Sales planning, forecasting and performance analysis.
• Ability to identify and address growth challenges. Training and Coaching Skills
• Practical sales training and facilitation skills.
• One-to-one coaching and mentoring capability.
• Ability to demonstrate selling in the field.
• Capability to influence owners and sales managers.
• Ability to motivate and develop sales teams. Execution and Relationship Skills
• Strong ownership and result orientation.
• Ability to work independently across territories.
• Effective communication and relationship management.
• Systematic planning, reporting and follow-through.
• Comfortable working with multiple stakeholders. 6. Territory and Travel Requirements Position 1 – Coimbatore Based in Coimbatore, covering Coimbatore, Tirupur, Erode, Salem and surrounding markets. Position 2 – Madurai Based in Madurai, covering Madurai, Tiruchirappalli and other southern Tamil Nadu markets. Both consultants must be willing to travel approximately 15 days per month within their respective territories. 7. Language Requirements
• Tamil – Fluent, spoken and written.
• English – Good professional communication skills. The consultant must be comfortable training and coaching business owners and sales teams in Tamil and English. 8. Training and Development Support Selected consultants will receive structured training, product orientation and professional development support from Tally and BrixEn. This will cover product and solution knowledge, sales development methodologies, coaching practices, business growth frameworks and performance management systems. 9. What We Expect We are looking for professionals who can go beyond delivering classroom training. The ideal Sales Consultant must be comfortable meeting customers, demonstrating sales techniques, coaching business owners, developing sales teams, implementing business processes and delivering measurable improvements. Success in this role will be measured not merely by the number of training sessions delivered, but by the sustained business improvements achieved by the Channel Partners and other assigned customers. BrixEn Team People & Capability Led Partner Growth

📌 Sales Consultant (Coimbatore)
🏢 BrixEn Sales Academy
📍 Coimbatore