Role Overview The Assistant Manager – Digital Marketing (E-commerce) will be responsible for driving VegNonVeg's digital marketing and e-commerce growth in India, with a focus on customer acquisition, online engagement, revenue growth and conversion. This role combines hands-on performance marketing with monthly and quarterly business planning. The individual will independently manage and optimise paid media campaigns across Google and Meta, develop revenue and performance forecasts, and translate business objectives into actionable digital strategies. The role will also act as a key liaison between business stakeholders, the Brand & Content, Creative, Merchandising and Data teams, and external agencies and partners to ensure effective execution of the overall digital strategy.

Key Responsibilities
1. Performance Marketing & Campaign Management
• Independently plan, build, execute and optimise paid media campaigns across Google Ads and Meta Ads Manager.
• Manage campaigns across Search, Shopping, Performance Max, Demand Gen, Meta prospecting and retargeting, Display and YouTube.
• Drive full-funnel marketing initiatives across paid, owned and organic channels to improve customer acquisition, engagement and conversion.
• Monitor campaign performance daily, identify underperforming campaigns and make timely optimisation decisions.
• Balance performance marketing objectives with brand awareness and consideration-led campaigns.
• Explore third-party collaborations and other digital initiatives to expand brand reach. 2. E-commerce Planning & Revenue Growth
• Develop monthly and quarterly e-commerce operating plans aligned with business objectives.
• Build revenue and performance plans covering online revenue, orders, Average Order Value (AOV), website sessions, conversion rates, media spends and Return on Ad Spend (ROAS).
• Incorporate online and offline retail performance into business planning to provide a consolidated view of overall business performance.
• Translate business targets into actionable weekly and monthly plans, with clear traffic, conversion and revenue assumptions.
• Identify opportunities to improve e-commerce growth, website performance and overall customer acquisition. 3. Budget Management & Performance Optimisation
• Own and manage monthly media budgets, allocating spends across platforms and campaigns based on business priorities.
• Monitor and optimise key performance metrics, including ROAS, Customer Acquisition Cost (CAC), Cost Per Click (CPC), conversion rates and revenue per session.
• Evaluate campaign performance against actual business revenue and orders rather than relying solely on platform-reported conversions.
• Ensure efficient media buying,



budget utilisation and performance scaling.
• Identify opportunities to improve marketing efficiency and maximise returns on media investments. 4. Forecasting & Performance Reporting
• Track weekly and monthly performance against revenue, acquisition and campaign targets.
• Prepare regular forecasts to assess expected business performance and identify potential gaps against targets.
• Analyse performance trends, identify variances and recommend corrective actions to achieve business objectives.
• Prepare weekly and monthly performance reports for the Digital Marketing Lead and senior leadership.
• Present campaign performance, business forecasts and actionable insights to internal stakeholders and founders.
• Ensure accuracy and consistency of reported numbers, with all key metrics supported by reliable data sources. 5. E-commerce Growth, SEO & Organic Marketing
• Implement to review e-commerce growth strategies, ensuring alignment between paid media, organic traffic, website experience and conversion performance.
• Conduct to oversee keyword research and support SEO initiatives to improve organic visibility, traffic quality and long-term revenue contribution.
• Analyse website traffic, customer journeys and conversion funnels to identify drop-offs and improvement opportunities.
• Work towards improving conversion rates, customer retention and overall e-commerce performance. 6. Creative Strategy & Campaign Analysis
• Collaborate with the Brand & Content and Creative teams to develop effective campaign creatives, messaging and content.
• Analyse creative and campaign performance to identify successful formats, messaging and audience segments.
• Translate campaign insights and performance data into actionable inputs for future creative and content planning.
• Ensure consistency in brand communication across digital platforms and customer touchpoints. 7. Stakeholder & Agency Management
• Coordinate with internal stakeholders, digital agencies, media vendors and external partners to ensure effective campaign execution.
• Work closely with Merchandising, Creative, Brand, IT and Data teams to align digital campaigns with product launches, promotional activities and business priorities.
• Manage external agency relationships and ensure timely execution of deliverables wherever external support is required.




• Act as the key coordination point between internal teams and external partners. 8. Team Management & Collaboration
• Manage and mentor 1–2 team members, ensuring clear responsibilities, timely execution and quality of deliverables.
• Review team outputs, provide guidance and support their professional development.
• Collaborate with cross-functional teams to ensure smooth execution of marketing and e-commerce initiatives. Experience & Additional Requirements Must Have:
• 3–5 years of experience in performance marketing, digital marketing or e-commerce growth.
• Strong experience in D2C, retail, fashion or consumer-facing brands.
• Hands-on experience managing and executing campaigns independently across Google Ads and Meta Ads Manager.
• Experience in media buying, campaign optimisation and budget management across multiple digital platforms.
• Ability to develop monthly and quarterly revenue plans, forecasts and performance models.
• Strong understanding of e-commerce metrics, including ROAS, CAC, CPC, AOV, conversion rates and revenue per session.
• Experience working with cross-functional teams and managing multiple campaigns and projects.
• Strong proficiency in Excel or Google Sheets, including pivot tables, lookups and data modelling. Good to Have:
• Experience working with fashion, footwear, sneaker or streetwear brands.
• DTC and omnichannel retail experience.
• Experience working with businesses operating through both online and physical retail stores.
• Familiarity with SQL, Looker Studio or other data visualisation and reporting tools.
• Experience working with custom e-commerce platforms.
• Experience managing and developing a small team. Qualifications & Key Skills
• Bachelor's or Master's degree in Marketing, Communications or a related field.
• Proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Understanding of campaign tracking, tagging and attribution.
• Familiarity with Content Management Systems (CMS) and ERP systems.
• Strong analytical, data-driven decision-making and problem-solving skills.
• Ability to analyse conversion funnels and identify opportunities for optimisation.
• Excellent communication, presentation and stakeholder management skills.
• Strong project management, planning and organisational abilities.
• Highly motivated, proactive and self-driven, with a strong sense of ownership and urgency.
• Creative mindset with an understanding of consumer behaviour, market trends and brand positioning.
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Location:
Safdarjung, Recent Delhi
• Reports to: Digital Marketing Lead
• Budget : 10 to 12 LPA

📌 Assistant Manager (New Delhi)
🏢 VegNonVeg
📍 New Delhi