Company: My Two Bigha Pvt. Ltd. (2Bigha)

Location:
Gurugram, Haryana

Experience:
1–3 Years Employment Type: Full-Time Department: Marketing Job SummaryWe are looking for a creative, enthusiastic, and detail-oriented Social Media Executive to manage the day-to-day execution of 2Bigha's social media activities across Instagram, Facebook, YouTube, and LinkedIn. The candidate will be responsible for publishing content, managing social media accounts, coordinating with the creative team, identifying trending topics, engaging with audiences, and ensuring consistent brand communication across all platforms. The ideal candidate should have a good understanding of social media platforms, content formats, trends, and audience engagement, along with the ability to execute content strategies effectively.

Key Responsibilities
1. Social Media Account Management
• Manage daily social media activities across Instagram, Facebook, YouTube, and LinkedIn.
• Publish and schedule posts, Reels, Shorts, Stories, and videos.
• Maintain consistency in content publishing across all platforms.
• Ensure proper captions, hashtags, descriptions, tags, and content formatting.
• Monitor social media accounts and maintain brand communication. 2. Content Planning & Execution
• Execute the social media content calendar.
• Coordinate with graphic designers, video editors, and content writers for daily content requirements.
• Identify trending topics, viral audio, hashtags, and content formats.
• Suggest creative ideas for Reels, Shorts, carousels, and social media posts.
• Ensure all content is published according to the planned schedule.
• Repurpose content across multiple platforms wherever relevant. 3. YouTube Management




• Upload and publish YouTube videos and Shorts.
• Write engaging video titles, descriptions, tags, and hashtags.
• Coordinate thumbnail requirements with the design team.
• Organise playlists and maintain channel content.
• Monitor video views, comments, subscribers, and engagement. 4. Audience Engagement & Community Management
• Monitor and respond to comments, messages, and audience queries.
• Engage with followers and relevant social media communities.
• Identify opportunities to increase audience interactions.
• Support influencer collaborations and creator outreach.
• Maintain a positive and consistent brand voice. 5. Performance Tracking & Reporting
• Track daily and weekly social media performance.
• Monitor views, reach, impressions, followers, subscribers, and engagement.
• Maintain content performance records.
• Share regular performance updates with the Social Media Manager.
• Identify high-performing content and share insights for future content planning. Required Skills & Qualifications
• 1–3 years of experience in social media management or digital marketing.
• Good understanding of Instagram, Facebook, YouTube, and LinkedIn.
• Knowledge of Reels, YouTube Shorts, Stories, and other social media formats.
• Familiarity with Meta Business Suite and YouTube Studio.




• Basic understanding of social media algorithms and content trends.
• Good writing skills for captions, descriptions, and social media copy.
• Knowledge of hashtags, trending audio, and content publishing tools.
• Solid coordination, communication, and time-management skills.
• Creative mindset with attention to detail. Preferred Candidate Profile
• Experience managing multiple social media accounts.
• Understanding of viral content and organic social media growth.
• Experience in real estate, PropTech, startups, or media companies will be an advantage.
• Familiarity with Canva and basic video editing tools is preferred.
• Candidates who actively follow social media trends and understand emerging content formats will be preferred. Key Performance Indicators (KPIs)
• Timely publishing of scheduled content.
• Content calendar execution and consistency.
• Quality of captions, descriptions, and content uploads.
• Audience engagement and community management.
• Growth in followers, reach, and video views.
• Accuracy and timeliness of performance reporting.
• Coordination and execution efficiency. Application RequirementsInterested candidates should share:
• Links to social media accounts they have managed.
• Examples of posts, Reels, or Shorts they have published.
• Previous social media work samples or portfolio.
• Details of platforms they have worked on. Important: We are looking for someone who is hands-on, creative, proactive, and passionate about social media. The candidate should be comfortable working in a fast-paced environment and executing content strategies to strengthen 2Bigha's digital presence.

📌 Social Media Executive (Gurugram)
🏢 2Bigha
📍 Gurugram