Industry: Logistics & Supply Chain

About the Role
We are looking for a research-driven, strategic, and hands-on professional to manage the end-to-end LinkedIn presence of our company and its founder. The role focuses on building a strong corporate brand, establishing founder thought leadership, and strengthening the company's positioning to attract potential investors and strategic partners.

Key Responsibilities
- LinkedIn Strategy: Develop and execute end-to-end LinkedIn strategies for the company and founder, including content planning, publishing, engagement, and performance tracking.
- Content Creation: Write compelling, research-backed content, including thought leadership posts, industry insights, business updates, and founder narratives.
- Founder Branding: Build the founder's qualified image and establish their credibility as a voice in the logistics industry.
- Investor-Focused Communication: Develop content that highlights the company's value proposition, market opportunity, business model, growth potential, and industry expertise.
- On-Ground Research: Visit logistics hubs, client locations, and operational sites; interact with riders, clients, and internal teams to gather insights for original content.
- Industry Research:



Track logistics and supply chain trends, competitor activity, and industry developments to identify relevant content opportunities.
- Analytics & Optimisation: Monitor LinkedIn performance and continuously improve content strategy based on audience engagement and business objectives. Requirements
- Strong understanding of LinkedIn, B2B content strategy, and professional brand building.
- Excellent research, writing, storytelling, and analytical skills.
- Ability to translate business insights and industry research into engaging content.
- Willingness to undertake field visits, client meetings, and on-ground research.
- Ability to independently manage LinkedIn strategy and execution end to end.
- Experience in founder branding, thought leadership, or investor-focused communication is a plus.
- Knowledge of the logistics or supply chain industry is preferred.

Experience:
3–5 years preferred. Ideal Candidate: Someone who combines strategic thinking, strong writing, and research skills with a deep understanding of LinkedIn and the ability to translate on-ground business insights into compelling brand narratives.

📌 Content & Strategy Manager (LinkedIn) (India)
🏢 Lium Go
📍 India