Performance Marketing Executive – SuperProfile About SuperProfile SuperProfile is a creator-focused platform that helps creators build and grow their online businesses through payments, memberships, courses, bookings, and more. We’re looking for a Performance Marketing Executive with 2–4 years of experience who can drive user acquisition, leads, conversions, and growth through data-driven paid advertising, with a strong focus on Meta Ads.

Key Responsibilities
• Plan, execute, manage, and optimize paid advertising campaigns across Meta Ads and Google Ads to drive user acquisition, sign-ups, leads, and conversions.
• Run Meta (Facebook and Instagram) Sales and Lead Ads campaigns, and Google Search and Performance Max (PMax) campaigns where relevant.
• Manage audience targeting (interest, lookalike, custom, and broad), budget allocation, bidding, and A/B testing of creatives, audiences, and copy.
• Set up and monitor tracking using Meta Pixel, conversion events, Google Analytics (GA4), Google Tag Manager, and advertising platform tools.
• Choose the right conversion and optimisation events, and improve conversion rates across the funnel.
• Monitor key metrics, including CTR, CPC, CPM, CPA, CPL, conversion rate, and ROAS, to maximize marketing ROI.
• Improve lead quality, landing page performance, and campaign efficiency.
• Collaborate with content, design, and product teams to develop ad creatives, landing pages, and campaign strategies.
• Analyze campaign data and prepare regular performance reports with actionable insights and recommendations.
• Stay updated on digital advertising trends,



platform updates, and new growth opportunities to drive SuperProfile’s growth. Required Skills & Qualifications
• 2–4 years of hands-on performance marketing experience, with Meta Ads as the stronger skill and working knowledge of Google Ads.
• Experience either at a larger brand running performance marketing hands-on, or at an agency managing multiple small brands or ad accounts. D2C agency experience is a plus.
• Strong understanding of how Meta ads work: auction, delivery, learning phase, and optimisation.
• Practical knowledge of Meta Pixel, events, conversion tracking, and conversion-to-optimisation setup.
• Transparent understanding of Meta targeting options and how to reach the right users.
• Hands-on experience with Meta Lead Ads and managing lead quality.
• Ability to share real numbers: how much you have spent on Meta Ads (monthly spend and number of accounts) and the results you achieved.
• Familiarity with GA4, Google Tag Manager, and performance reporting.
• Practical knowledge of Google Search and Performance Max campaigns.
• Strong analytical thinking, communication, and problem-solving skills.
• A proactive, experimental mindset with a willingness to learn, test new strategies, and take ownership of campaign performance. What We’re Looking For Someone who enjoys experimenting with campaigns, making data-backed decisions, and turning marketing budgets into measurable growth. If you’re excited about performance marketing and want to help creators grow their businesses through SuperProfile, we’d love to hear from you.

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