Email Marketing Specialist

Experience:
2–3 Years

Job Description
We are looking for a creative and results-driven Email Marketing Specialist with 2–3 years of experience in planning, executing, and optimizing email marketing campaigns. The ideal candidate should have hands-on experience with email marketing platforms, campaign management, audience segmentation, and performance analysis.

Key Responsibilities
• Plan, create, and execute email marketing campaigns to support business and marketing objectives.
• Develop engaging email content, subject lines, and call-to-action (CTA) messages.
• Design and manage email newsletters, promotional emails, and marketing campaigns.
• Build and maintain email lists through segmentation and targeted audience management.
• Schedule and execute email campaigns using marketing automation platforms.
• Monitor campaign performance, including open rates, click-through rates, conversions, and bounce rates.
• Conduct A/B testing to improve email engagement and campaign effectiveness.
• Ensure email campaigns follow best practices for deliverability and compliance.
• Collaborate with content, design, and marketing teams to develop campaign materials.
• Maintain email marketing databases and generate regular campaign performance reports.




• Identify opportunities to improve email engagement and lead generation. Required Skills & Experience
• 2–3 years of experience in email marketing or digital marketing.
• Hands-on experience with email marketing platforms such as Mailchimp, HubSpot, Brevo, or similar tools.
• Good understanding of email campaign management and marketing automation.
• Solid content writing and email copywriting skills.
• Knowledge of audience segmentation, personalization, and lead nurturing.
• Understanding of email deliverability, spam management, and email marketing best practices.
• Experience with A/B testing and campaign performance tracking.
• Familiarity with Google Analytics and marketing performance metrics.
• Basic knowledge of HTML and responsive email design is an advantage.
• Strong analytical, communication, and organizational skills. Preferred Qualifications
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Experience in B2B email marketing campaigns is an added advantage.
• Familiarity with CRM platforms such as Salesforce or HubSpot.
• Understanding of lead generation and demand generation strategies.
• Knowledge of email automation workflows and customer engagement strategies.

📌 Email Marketing Specialist (Hyderabad)
🏢 Smart IMS.
📍 Hyderabad