Key Responsibilities
1. User Acquisition & Growth Strategy
• Plan and execute multi-channel user acquisition campaigns across Google, Meta, affiliates, OEMs, and other digital platforms.
•
•
• Leverage performance marketing data and attribution tools (Appsflyer, Google Analytics, etc.) to monitor, optimize, and scale campaigns.
•
•
• Identify and test new growth channels to expand reach and reduce CAC.
• Attribution Management and Deep Funnel analysis 2. Strategic Marketing Partnerships
• Identify, negotiate, and manage strategic partnerships with external platforms, fintech ecosystems, and marketing partners to drive acquisition and engagement.
•
•
• Collaborate with internal stakeholders to structure partnership models that enhance growth, retention, or monetization.
•
•
• Evaluate performance and ROI of partnership initiatives.
• Technically sound to integrate API’s via the help of Tech team
•
• 3. Customer Lifecycle & Engagement
• Work with the Product and CRM teams to design and execute lifecycle journeys that improve activation, retention, and reactivation.
•
•




• Use engagement and analytics tools (CleverTap, Appsflyer, internal dashboards) to track user behavior and implement targeted communication strategies.
•
•
• Analyze customer cohorts to identify growth opportunities and reduce churn. 4. Product Collaboration & Insights
• Partner with the Product team to enhance customer experience across acquisition and engagement touchpoints.
•
•
• Provide data-backed insights for product improvements that drive conversion and retention.
•
•
• Collaborate on go-to-market strategies for recent feature launches. 5. Monetisation
• Plan and Execute monetisation strategies for the user base
• Platform Knowledge of Admob,GAM,Mediation Partners
• Loyalty and Rewards planning and strategizing to get desired brands for cross collab and customers benefit 6. Additional Responsibilities
• Manage Play Console for ASO & App health Checkups
• Manage App store for ASO & App health Checkups
• Technically sound to integrate pixels,tags,API’s
• Content and Creative checkups

📌 AVP - Performance Marketing (Bengaluru)
🏢 mPokket
📍 Bengaluru