About the Company
Alexander & Victoria (AnV) is an emerging consumer beauty and skincare brand being developed under Punekar Group. Positioned in the affordable-premium segment, the brand aims to build a contemporary beauty and personal care business for the next generation of Indian consumers. With a focus on modern consumer preferences, distinctive brand identity and product innovation, AnV aims to establish a differentiated presence in India's evolving beauty and personal care industry. Role DescriptionThe Founder’s Office Intern will work directly with the founder and play an integral role in developing the brand identity, positioning and overall brand experience of Alexander & Victoria. This is a hands-on, strategy-oriented and creative execution role involving brand strategy, market research, consumer psychology, visual identity, storytelling, packaging development, product positioning and brand communication. The selected candidate will contribute to building the brand from its foundational stage, translating the company's vision into a distinctive and consistent brand identity. Responsibilities will include researching consumer behaviour, analysing competing brands, developing brand positioning strategies, coordinating packaging and creative development, exploring design trends and ensuring consistency across all brand touchpoints. The role will provide direct exposure to the process of building a consumer brand, from conceptualisation and strategic positioning to product presentation and market entry. The intern will work closely with the founder, creative professionals, designers, manufacturers and other external stakeholders. The selected candidate will be expected to take ownership of assigned projects, bring original ideas to the table and translate creative concepts into practical business outcomes.

Key Responsibilities
• Brand Strategy & Positioning: Assist in developing the brand's identity, positioning, personality, core values and differentiation strategy. Study successful global and Indian consumer brands to identify opportunities for AnV.
• Market & Consumer Research: Conduct research on the Indian beauty and skincare industry, emerging consumer preferences, Gen Z purchasing behaviour, premiumisation trends and competitor positioning. Translate findings into actionable brand strategies.
• Brand Storytelling & Communication: Develop brand narratives, product descriptions, communication frameworks,



campaign concepts and messaging that establish a distinctive brand personality and emotional connection with consumers.
• Packaging & Product Presentation: Participate in packaging conceptualisation, label design, product presentation, material selection and coordination with packaging designers and manufacturers. Ensure that packaging reflects the brand's positioning and intended consumer experience.
• Creative Strategy & Art Direction: Research design trends, develop creative references, prepare mood boards and creative briefs, and coordinate with designers, photographers and other creative professionals to execute brand assets.
• Product Positioning & Portfolio Development: Assist in developing product concepts, identifying market gaps, analysing competing products, evaluating product differentiation and establishing product-level positioning and pricing recommendations.
• Competitive Benchmarking: Study established international and Indian beauty brands, analyse their branding strategies, packaging, pricing, product portfolios and market presence, and prepare comparative reports.
• Founder’s Office Support: Work directly on strategic assignments allocated by the founder, participate in brainstorming sessions, coordinate with external stakeholders and take ownership of ongoing branding projects. Qualifications
• Candidates should have a strong interest in branding, brand strategy, consumer behaviour, marketing, design and the development of consumer-facing businesses.
• Candidates should demonstrate an understanding of brand positioning, storytelling, visual communication, brand identity and contemporary design trends.
• Candidates should possess robust creative thinking and the ability to conceptualise ideas, develop brand narratives and translate abstract concepts into practical creative directions.
• Candidates should have an understanding of consumer psychology, particularly Gen Z preferences, purchasing behaviour and emerging trends in the beauty, skincare and lifestyle industries.
• Candidates should possess strong research and analytical skills, with the ability to conduct competitor benchmarking, identify market opportunities and prepare structured reports.




• Familiarity with Canva, Adobe Photoshop, Illustrator, Figma or other creative and design tools will be an advantage.
• An understanding of packaging design, typography, colour theory, product presentation and visual merchandising will be preferred.
• Strong written and verbal communication skills, attention to detail and the ability to present and defend creative ideas are essential.
• Candidates should be proactive, curious, detail-oriented and comfortable working independently in a fast-paced entrepreneurial environment.
• Candidates pursuing or having recently completed a degree in Marketing, Branding, Business Administration, Communication Design, Visual Communication, Advertising or a related discipline are preferred.
• Location & Work Arrangement: Only candidates currently residing in Pune who are available to work full-time from the office in Hadapsar, Pune, should apply. This is a strictly on-site position; remote or hybrid arrangements are NOT available. Applications from candidates residing outside Pune will not be considered. Preferred Candidate ProfileThe ideal candidate is someone who understands that building a brand goes beyond designing logos, selecting colours or creating attractive packaging. They should have the ability to think strategically about how a brand is perceived, positioned and experienced by its target audience. We are looking for someone with a combination of creative thinking, commercial awareness, aesthetic sensibility and execution capabilities. Candidates who have previously worked on branding projects, developed brand identities, created mood boards, undertaken design projects, participated in marketing competitions or independently explored consumer brands will be preferred. An understanding of premium and luxury brand positioning, international beauty brands, packaging aesthetics and Gen Z consumer preferences will be an added advantage. This position is intended for individuals who want to understand how successful consumer brands are conceptualised, positioned and built. The selected candidate should be capable of taking ownership of projects, bringing independent creative perspectives and delivering tangible outcomes rather than limiting themselves to routine design or administrative assignments. This opportunity is exclusively open to candidates currently residing in Pune who can report to our Hadapsar office on a full-time, on-site basis. Remote or hybrid arrangements are not available.

📌 Founder’s Office Intern (Pune)
🏢 Punekar Group
📍 Pune