Company Description Franchise India Holdings Limited (FIHL) is Asia’s largest integrated franchise solutions company and a recognized authority in franchising, retail, and licensing. Since 1999, FIHL has supported millions of investors in identifying suitable franchise opportunities and has enabled diverse organizations to scale through domestic and international expansion. The company focuses on combining deep market knowledge with actionable opportunities to drive sustainable business growth for its partners. FIHL leverages a solid network and proven frameworks to help entrepreneurs and brands achieve long-term success in competitive markets. Role Description The Lead – Organic Growth & Search (SEO) is a full-time, on-site role based in Faridabad. This position is responsible for developing and executing SEO and organic growth strategies to increase qualified traffic, improve search rankings, and enhance online visibility for Franchise India’s digital properties. Day-to-day responsibilities include conducting keyword and competitive research, planning and optimizing on-page and off-page content, managing technical SEO initiatives, and monitoring performance metrics through analytics tools. The role involves collaborating with marketing, content, and sales teams to align organic growth initiatives with broader business goals, running growth experiments,



and preparing regular performance reports and insights for stakeholders. Qualifications
• Strong analytical skills to interpret data, track KPIs, and drive data-informed decisions for organic growth and SEO initiatives.
• Effective communication skills to collaborate with cross-functional teams, present insights, and coordinate with stakeholders.
• Demonstrated experience in growth hacking and organic acquisition strategies, including experimentation, A/B testing, and funnel optimization.
• Understanding of sales funnels and the ability to align SEO and organic growth strategies with lead generation and conversion objectives.
• Solid project management skills to plan, prioritize, and execute multiple SEO and content initiatives within timelines.
• Hands-on experience with SEO tools (e.g., Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar) and best practices for on-page, off-page, and technical SEO.
• Knowledge of content marketing principles, basic HTML/website structure, and collaboration with developers and content teams.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced certifications in SEO or digital marketing are an advantage.
• Prior experience leading SEO or organic growth functions in a digital-first or marketplace environment is highly beneficial.

📌 Lead - Organic Growth & Search (SEO) (Faridabad)
🏢 Franchise India Holdings
📍 Faridabad