Senior ASO Specialist – iOS & Android Apps (5–8 Years experience)
• Company: Action Tour Guide
•

Location:
Marol, Andheri East, Mumbai
•

Experience:
5–8 Years
•

Working Hours
12 PM – 9 PM IST
• Work Mode: Full time | Work from Office (No Remote/Hybrid) About Action Tour Guide (www.actiontourguide.com)
• Action Tour Guide is a growing US-based travel technology company offering GPS-powered, self-guided audio tours across national parks, scenic drives, historic landmarks, and popular travel destinations worldwide.
• With 200+ tours and over 2 million travelers using our tours annually, we help people explore the world independently through immersive storytelling, GPS-based navigation, and offline access.
• We are looking for an experienced ASO professional to drive the organic visibility, downloads, conversions, and revenue growth of our iOS and Android apps.

About the Role
• We are hiring a Senior App Store Optimization (ASO) Specialist to independently manage and improve the performance of our mobile app portfolio across the Apple App Store and Google Play Store.
• The role goes beyond keyword optimization. You will own app discoverability, store listing performance, conversion optimization, competitor research, and organic growth.
• Your goal is simple: Get more travelers to discover our apps, install them, and become paying customers.

Key Responsibilities
1. ASO Strategy & Organic Growth
• Develop and execute ASO strategies for iOS and Android apps.
• Improve keyword rankings, search visibility, organic installs, and store conversion rates.
• Conduct keyword research, competitor analysis, and market trend assessments.
• Optimize app titles, subtitles, descriptions, keywords, and metadata.




• Identify opportunities to improve app visibility across US travel destinations and categories. 2. App Store Conversion Optimization
• Optimize app icons, screenshots, preview videos, and store listing content.
• Plan and execute A/B tests to improve install conversion rates.
• Use Apple Product Page Optimization and Google Play Store Listing Experiments.
• Coordinate with design and content teams to develop high-converting creative assets.
• Analyse visitor behaviour and continuously improve store listing performance. 3. App Portfolio Management
• Manage ASO across multiple destination-specific and branded apps.
• Ensure all app listings remain accurate, updated, and consistent.
• Coordinate with Engineering and Product teams for app releases and store updates.
• Identify high-potential apps and prioritize optimization efforts based on revenue opportunities.
• Support app launches and expansion into new destinations. 4. Ratings, Reviews & Competitive Analysis
• Monitor app ratings, reviews, and customer feedback.
• Identify recurring issues affecting ratings, conversion, and customer trust.
• Work with internal teams to improve ratings and review performance through compliant methods.
• Monitor competing travel and tourism apps to identify growth opportunities. 5. Analytics, Reporting & Revenue Growth
• Track keyword rankings, impressions,



product page views, downloads, and conversion rates.
• Analyse app performance using App Store Connect, Google Play Console, and ASO platforms.
• Evaluate organic acquisition performance and its contribution to revenue.
• Prepare weekly and monthly ASO performance reports.
• Recommend and implement measurable improvements. Required Skills & Experience
• 5–8 years of hands-on ASO experience across both Apple App Store and Google Play Store.
• Proven success in improving organic rankings, installs, and store conversion rates.
• Strong knowledge of iOS and Android app store ranking factors, metadata optimization, and store policies.
• Experience managing ASO for multiple apps or a large app portfolio.
• Hands-on experience with tools such as AppTweak, Sensor Tower, App Radar, MobileAction, or similar ASO platforms.
• Experience conducting A/B tests and optimizing app store creative assets.
• Strong analytical skills with proficiency in Excel / Google Sheets.
• Excellent written English and attention to detail.
• Ability to work independently and take ownership of measurable growth targets. Preferred: Experience with US-focused apps, travel and tourism, consumer apps, subscriptions, or in-app purchase businesses. Who We're Looking For
• We want a hands-on, data-driven ASO specialist who understands that rankings and downloads are only part of the job.
• The ideal candidate knows how to turn app store visibility into quality installs, conversions, and measurable business growth.
• This is not a general SEO, social media, or performance advertising role. We need a dedicated ASO professional with proven iOS and Android experience.

📌 Senior ASO Specialist – iOS (Mumbai)
🏢 Action Tour Guide
📍 Mumbai