ABOUT STAHL Stahl is a premium Indian cookware brand built on the belief that great cooking begins with great tools. Headquartered in Pune, we are re-imagining the Indian kitchen not by chasing trends, but by deeply understanding how people cook, what they aspire to, and what would delight them before they knew to ask for it. We are building a brand that people don’t simply buy, but feel something for. Our journey began at the heart of every home: the kitchen. But our ambition extends far beyond it
- to create products that make everyday life better, wherever people live, work, move and gather. THE ROLE Stahl exists to reimagine the kitchen by understanding the people who cook, the lives they lead, and what can make everyday cooking more joyful. As Head of Marketing, you will turn that understanding into a brand people notice, remember and choose. You will lead Brand, Content, Creative, D2C and Customer Engagement
- turning customer insight into ideas, stories, experiences and relationships that make Stahl distinctive and desirable. You will work closely with Product, Sales and Engineering teams to bring the whole experience together
- what we make, why it matters, how we tell its story, how it reaches people and what we learn from them. As Stahl grows, you will also shape what the brand feels like in the world
- its tone, voice, look and character
- building a brand that feels unmistakably Stahl wherever people encounter it. WHAT YOU WILL DO – Customer & Positioning Own segmentation, targeting and positioning across our customer groups. Stay close to customers throughout their journey and turn what you learn into sharper propositions, messaging, and experiences. – Brand & Content Build a brand that people recognise, remember and actively want in their lives. Set the brand’s point of view and turn customer insight into compelling stories. Build creator partnerships and genuine Stahl advocacy, and shape how our stories travel across platforms and touchpoints. – D2C & Marketing Effectiveness Turn our D2C website into a meaningful direct relationship with the customer, not simply another sales channel. Own the expression of the brand and the customer experience across D2C platform. Set the vision for the website’s look, feel and UI/UX, and work closely with Growth Team: Sales and E-commerce to bring customer and commercial insights into a relevant, seamless and high-converting experience. – Customer Relationship Build a lasting relationship with customers beyond the first purchase. Bring CRM,



customer care and proactive outreach together to understand customers, help them get more from their products, and build loyalty, advocacy and repeat purchase. – Go-to-Market Bring Stahl’s products and ideas to life in ways that people want to engage with, from launches and campaigns to partnerships, events and communities. Work closely with Product and Sales to ensure every launch has a clear customer, story and reason to choose Stahl. – Partnerships, Experiences & Growth Find new ways for people to experience Stahl and bring the brand into their lives
- through partnerships, PR, events, communities and loyalty programmes. Build these deliberately around the customer and the brand, rather than as one-off activities, and create a system where every interaction gives us something to learn and every learning makes the next interaction better. – Internal Brand & Communications Build a strong internal brand through thoughtful communication of Stahl’s products, launches, customer insights, aspirations and business milestones. Partner with HR to bring the culture, values and employee experience to life through newsletters, culture decks, internal campaigns, events and other employee touchpoints. – Agency, Partner and Team Management Build the team and capabilities Stahl needs for its next stage of growth, knowing what to build in-house and what to bring in from specialists, consultants, vendors and agencies. Building and managing the right agency ecosystem is a crucial part of the role. Set the direction and the “why”, drive the “how”, create the clarity, ownership, standards and strong mechanisms needed for great work, while being equally willing to roll up your sleeves and get into the work when needed. WHAT THIS ROLE IS NOT – Not an Amazon or marketplace role. Not a performance marketing role. – Not a product roadmap role. Product Team owns the roadmap; Marketing partners on insight, positioning and go-to-market. – Not to be restricted to MarCom/ communication/ creative request desk. WHAT WE ARE LOOKING FOR Someone who combines the instincts of a brand builder, the curiosity of a customer researcher, the commercial orientation of a growth leader,



and the ambition of an entrepreneur. – Customer obsession. You start with what the customer is trying to look for, not just stated ones. – Brand instinct and taste. You know how to make a premium brand distinctive and recognise what feels premium before it needs to be explained. This comes naturally to you. – Commercial rigour. You read brand health and funnel data with ease, understand metrics such as TROAS, CAC and CPL, and use the numbers to make better decisions. You are hands-on with data, with a sharp eye for spotting what the numbers are really telling you. – Focus and frugality. You can say no to distracting segments and tactics, and build through consistent, compounding experiments. – Influence and leadership. You lead working leaders, bring Growth, Sales and Product along with you, and carry a customer-first view across the company. – AI-forward but pragmatic. You use recent tools to move faster, with governance and judgement. – You challenge yourself and your team to keep raising the bar, without becoming attached to what you have created. – 10-15 years in Marketing, ideally across premium consumer, D2C or retail environments. – A track record and experience across brand-building and commercial marketing, and in building and leading a team.

WHAT WE OFFER
– Opportunity to contribute towards a brand that transforms kitchens into spaces of joy, not just utility. Here, you will find the environment and trust to push boundaries and create work you can truly be proud of, work that becomes a meaningful part of people’s lives. – Simple, low-hierarchy culture with open and honest collaboration across levels, where ownership comes with responsibility and grows with you. – We ensure a way of working that respects life beyond work. – Along with competitive compensation, other benefits and exclusive staff discounts on our products. If this resonates with you, we’d love to hear from you. Apply through the LinkedIn job link or share

your profile
with us directly on [email protected] We are an equal opportunity employer that values diverse perspectives and the strength they bring to our teams. We are committed to building an inclusive workplace and do not discriminate on the basis of race, religion, colour, ancestry, national origin, caste, gender, sexual orientation, age, disability, medical condition, pregnancy, genetic information, marital status, or any other protected characteristic. www.stahlkitchens.com Stahl Kitchens (@stahl_india)

📌 Head of Marketing (Pune)
🏢 Stahl Kitchens
📍 Pune