JOB DESCRIPTION
– PERFORMANCE MARKETING SPECIALIST (AMAZON & QUICK COMMERCE) Company: Healthy Master Pvt. Ltd. Industry: FMCG – Food & Healthy Snacks Department: Digital Marketing / E-commerce

Job Type
Full-Time

Experience:
2–4 Years

Salary:
₹8–10 LPA (depending on experience and expertise) ABOUT HEALTHY MASTER Healthy Master is a growing FMCG brand specialising in healthy snacks, dry fruits, millet-based products and nutritious food options. We are looking for a data-driven Performance Marketing Specialist to manage and scale paid advertising campaigns across Amazon and Quick Commerce platforms. The ideal candidate should have hands-on experience in marketplace advertising, campaign optimisation, budget management and driving profitable sales.

KEY RESPONSIBILITIES
• Amazon Advertising Management
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• Plan, execute and optimise Amazon Ads campaigns.
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• Manage Sponsored Products, Sponsored Brands and Sponsored Display campaigns.
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• Conduct keyword research and competitor analysis.
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• Optimise bids, budgets, placements and targeting.
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• Monitor ACoS, ROAS, TACoS, CTR, CPC and conversion rates.
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• Improve product visibility, organic rankings and advertising efficiency.
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• Analyse search term reports and optimise negative keywords.
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• Coordinate with the catalogue team to improve product listings and conversions.
• Quick Commerce Advertising
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• Manage and optimise advertising campaigns across platforms such as Blinkit, Zepto, Swiggy Instamart and other quick-commerce marketplaces.
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• Plan sponsored product, banner and visibility campaigns wherever available.
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• Manage advertising budgets and platform-wise campaign performance.
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• Analyse impressions, clicks, conversions, sales and ROAS.
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• Identify high-performing SKUs and improve their visibility.
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• Coordinate with platform account managers for promotional campaigns and brand visibility.
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• Track stock availability and product-level performance to avoid inefficient ad spending.
• Performance Marketing & Growth
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• Develop platform-wise advertising strategies to achieve sales and revenue targets.
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• Allocate budgets based on platform performance and business priorities.
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• Identify opportunities to scale high-performing products and campaigns.
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• Conduct A/B testing of campaign structures, keywords and creatives wherever supported.
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• Monitor competitor advertising strategies and market trends.
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• Focus on profitable customer acquisition and revenue growth.
• Data Analysis & Reporting
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• Prepare daily, weekly and monthly performance reports.
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• Track advertising spend, attributed sales, ROAS, ACoS and TACoS.
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• Analyse product-wise, category-wise and platform-wise profitability.
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• Monitor sales trends and advertising contribution.
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• Identify underperforming campaigns and implement corrective actions.
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• Present campaign performance and growth opportunities to management.
• Coordination & Business Operations
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• Work closely with the e-commerce, catalogue, design and sales teams.
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• Coordinate with Amazon and quick-commerce platform representatives.
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• Ensure advertised products have sufficient inventory.
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• Coordinate promotional pricing, offers and campaign calendars.
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• Ensure product listings, images and content are optimised for conversions. REQUIRED SKILLS & QUALIFICATIONS
• 2–4 years of experience in performance marketing or marketplace advertising.
• Hands-on experience with Amazon Seller Central and Amazon Ads Console.
• Experience managing advertising on Blinkit, Zepto and Swiggy Instamart is highly preferred.
• Strong understanding of Sponsored Products, Sponsored Brands and Sponsored Display.
• Knowledge of ACoS, ROAS, TACoS, CPC, CTR and conversion rate optimisation.
• Advanced Excel and Google Sheets skills.
• Ability to analyse campaign data and make data-driven decisions.
• Experience in FMCG, food, grocery or D2C brands is preferred.
• Solid communication, analytical and problem-solving skills. KEY PERFORMANCE INDICATORS (KPIs)
• Growth in platform-wise advertising-attributed sales.
• Achievement of ROAS and ACoS targets.
• Improvement in TACoS and advertising efficiency.
• Growth in product visibility and conversion rates.
• Efficient utilisation of advertising budgets.
• Increase in product-wise and platform-wise revenue.
• Improvement in overall advertising contribution to profitability.

WHAT WE OFFER
• Opportunity to scale a growing FMCG brand across leading marketplaces.
• Ownership of Amazon and Quick Commerce advertising.
• Opportunity to work with multiple high-growth sales channels.
• Performance-driven and collaborative working environment.

SALARY:
₹8–10 LPA (depending on experience and practical expertise).

📌 PERFORMANCE MARKETING SPECIALIST (Bengaluru)
🏢 Healthy Master
📍 Bengaluru