Role: SEO Manager

Location:
Chennai (Work From Office)

Key Responsibilities
• Develop and execute comprehensive SEO strategies for matchmaking platforms, with a focus on driving organic traffic and improving search rankings.
• Oversee the optimization of our mobile apps through SEO techniques to improve visibility and attract organic installs.
• Perform keyword research and analysis to identify relevant and high-performing keywords for both websites and mobile apps.
• Optimize website and app content, including landing pages, blog posts, product pages and metadata, for targeted keywords and improved search visibility.
• Conduct technical SEO audits to identify and resolve website and app issues that may negatively impact search engine rankings.
• Collaborate with the content team to create high-quality, keyword-optimized content that aligns with SEO goals and best practices.
• Monitor and analyze website and app performance metrics, search engine rankings, and user behavior to identify areas for improvement and growth.
• Stay up-to-date with the latest trends, best practices, and algorithm updates in SEO to ensure matchmaking platforms remain at the forefront of industry changes.
• Generate regular reports on SEO performance, rankings, and key metrics to track progress and communicate results to stakeholders.
• Collaborate with web developers and app development teams to implement SEO best practices, including site and app speed optimization, mobile optimization, and structured data markup.




• Identify opportunities for link building and outreach to relevant websites and influencers to improve domain authority and organic visibility.
• Keep abreast of competitors' SEO strategies and industry trends to maintain a competitive edge.
• Manage SEO Executives, providing guidance, mentoring, and performance feedback to ensure the team's success in delivering SEO objectives. People Specifications
• 5 to 9 years of experience in technical SEO, preferably in the B2C segment.
• Preferred industries
- Internet, eCommerce, App based business
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Proficient in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar tools.
• Strong analytical skills and the ability to interpret data and make informed decisions based on SEO performance metrics.
• Experience with on-page and off-page optimization techniques, including keyword research, link building, and content optimization.
• Familiarity with HTML, CSS, and website development principles.
• Experience in optimizing mobile apps through ASO (App Store Optimization), AEO, and GEO techniques.
• Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams. About Matrimony.com Matrimony.com Ltd,



a Great Place to Work Certified Wed-Tech company listed on the BSE and NSE, is a leader in matchmaking and wedding services. Its flagship brand, Bharat Matrimony, is the largest and most trusted matrimony brand (Brand Trust Report 2014) spanning customers across the entire economic strata. The company serves over 8 million members with the support of 3,000+ associates and a network of 130 company-owned retail outlets. Key Offerings Matchmaking Services:
• BharatMatrimony and 200+ matrimony brands segmented on religion, languages, communities, and occupation.
• BharatJodii: An exclusive matchmaking app for common people in 9 Indian languages
• Assisted Service and EliteMatrimony: Personalised services for the HNI, NRI and Premium segment of customers Wedding Services:
• Wedding Bazaar: Largest wedding services provider.
• Mandap.com: Largest online wedding venues platform.
• MakeMyWedding: Personalized & curated wedding planning services. New Initiatives & Verticals
• Astro Free Chat: It is an exclusive app for any astrology consultation
• ManyJobs: Employment platform targeting grey collar workforce. In vernacular language for the Tamil Nadu market (initial phase) and with some of industry first features for both companies and candidates
• Luv.com: A next generation reliable relationship app. International Presence Matrimony.com has successfully expanded into international markets, with UAE operations thriving for 4+ years and Bangladesh operations commencing in 2021. With a mission to dominate the $55 billion wedding services industry.

📌 SEO Manager (Chennai)
🏢 Matrimony.com
📍 Chennai