Company overview: PEP is a dynamic personal care company that proudly houses two innovative brands – mCaffeine & Hyphen. With a passion for creating high-performance, conscious, and consumer-loved products, we are redefining the way personal care is experienced. While mCaffeine is India’s first caffeinated personal care brand, loved for its energizing and playful approach, Hyphen is built on the philosophy of simplifying skincare through science-backed formulations. Together, our brands reflect PEP’s mission to deliver quality, creativity, and care to millions of consumers. We believe in Confidence over all skin & body biases. Come, join the pack Job Summary: Build and lead a content function that can independently support brands, with transparent processes, stronger brand communication and consistent delivery across launches and everyday business requirements.

Key Responsibilities
1. Establish a Structured Content Function Across Brands ● Content should be planned well in advance rather than handled request by request. ● Oversee content across all brands: launches, BAU, offers, CRM and e-commerce. ● Ensure every launch has a clear messaging direction that carries across all touchpoints. 2. Develop a Distinct Communication Style for Every Brand ● Each brand should sound and communicate differently, moving beyond functional copywriting. ● Strengthen product storytelling across PDPs, A+ content, listings, website and campaigns, focused on benefits and reasons to believe. ● Review content for originality, clarity, consistency and accuracy, and work with design on cohesive copy and visuals. 3.



Lead and Develop an Independent Content Team ● Manage the workload and development of the Content Writers, with clear brand and project ownership. ● Set expectations for quality, turnaround and accountability, and review work before approval. ● Coach writers through regular feedback and performance discussions, and create templates and guidelines. 4. Strengthen Everyday Brand Communication ● Content should get consistent attention, not only around launches and major sales. ● Plan recurring content across BAU, offers, CRM, website and e-commerce. ● Work with BAU, Growth and Performance teams on copy variations for creative testing. ● Balance recurring needs with launch priorities so everyday communication is not neglected. 5. Improve Content Performance and Delivery Efficiency ● Use performance data and customer feedback to identify what messaging works, and apply it to future work. ● Monitor timelines, revision cycles and bottlenecks, and fix the causes of delays and rework. 6. Own Content Timelines and Launch Delivery ● Own the content timeline from brief to final delivery, with clear milestones and deadlines. ● Track dependencies across design, shoots, product readiness and approvals. ● Plan workload around overlapping launches, flag risks early and keep content from delaying launch readiness. Skills and

Qualifications:
● 4–8 years of experience in content or copywriting, with at least 2 years leading a team. ● Experience in D2C, beauty, personal care or consumer brands preferred. ● Excellent writing, editing and storytelling skills, with the ability to write in multiple brand voices. ● Experience with e-commerce content (PDPs, A+ content, marketplace listings) and performance or CRM copy.

📌 Content Manager (Mumbai)
🏢 Mcaffeine
📍 Mumbai