Role: Senior Content Writer

Experience:
6–8 Years

Location:
Gurugram Work Mode: Full-Time | Work From Office

What You'll Do
- Develop high-quality long-form and short-form content across digital platforms and marketing channels.
- Write SEO-optimised blogs, articles, website copy, landing pages and other organic content designed to drive visibility and engagement.
- Create engaging social media content, monthly content calendars, captions, campaign narratives and platform-specific communication.
- Develop compelling ad copies, headlines, hooks, CTAs and performance-driven content for paid campaigns across Meta, Google and other platforms.
- Translate brand objectives and marketing strategies into effective content and communication.
- Adapt content to different brand voices, target audiences, platforms and communication objectives.
- Research industries, competitors, audiences and trends to develop relevant content strategies and fresh ideas.
- Work closely with Creative, Design, SEO, Social Media and Performance Marketing teams to deliver integrated campaigns.
- Develop brand storytelling, campaign concepts, scripts, website content, emailers and marketing collaterals.
- Ensure content adheres to brand guidelines, tone of voice, messaging, positioning and visual communication requirements.
- Review, edit and proofread content for accuracy, originality, readability, consistency and quality.
- Track content performance and use insights to improve content effectiveness, SEO rankings and audience engagement.
- Stay updated with SEO best practices, search algorithms, digital trends, AI tools and evolving content formats.
- Manage multiple brands, content requirements and deadlines in a fast-paced agency environment.



What We're Looking For
- 6–8 years of relevant experience in content writing, preferably in a digital marketing agency.
- Excellent command of written English, grammar, vocabulary and storytelling.
- Strong experience in both long-form and short-form content writing.
- Hands-on expertise in SEO content, keyword integration, search intent and content optimisation.
- Experience in developing social media calendars, platform-specific content and campaign communication.
- Ability to write persuasive, conversion-focused paid advertising copies.
- Strong research skills and the ability to simplify complex subjects into engaging content.
- Understanding of brand strategy, audience behaviour, digital marketing and content-led growth.
- Ability to manage multiple projects independently while maintaining high content quality. Nice to Have
- Experience in Amazon A+ Content, product descriptions and marketplace content.
- Experience with D2C, e-commerce and consumer brands.
- Familiarity with AI-assisted content tools, SEO tools and content analytics platforms.
- Experience in developing brand communication strategies and campaign concepts. Benefits 1. Flexible Work & Work-Life Balance – 5-day work week, shift timing options, occasional Saturday availability, as required by the role/business needs. 2. Competitive Compensation – Salary packages aligned with skills, experience and role. 3. Leaves & Statutory Benefits
* – Leave entitlements and statutory advantages as applicable under prevailing laws, including PF and gratuity. 4. Learning & Growth – Professional development, training and opportunities to build new skills. 5. Collaborative Culture– A supportive environment that encourages innovation, creativity and teamwork.

📌 Senior Content Writer (Gurugram)
🏢 ANTS Digital
📍 Gurugram