Job Description
– Social Media Executive *Company:
* Healthy Master *Industry:
* FMCG – Food & Healthy Snacks *Department:
* Marketing *

Job Type
* Full-Time *

Salary:
* ₹30,000 – ₹35,000 per month *

Experience:
* 2–4 Years ABOUT HEALTHY MASTER Healthy Master is a growing FMCG brand focused on healthy snacking, dry fruits, millet-based products and nutritious food options. We are looking for a creative and result-oriented Social Media Executive who can build our brand presence, engage our audience and drive business growth through social media platforms.

KEY RESPONSIBILITIES
1. Social Media Management
* Manage daily social media activities across Instagram, Facebook, YouTube and other relevant platforms.
* Develop and execute monthly social media content calendars.
* Plan and publish engaging posts, reels, stories, carousels and videos.
* Maintain consistent brand communication, tone and visual identity. 2. Content Strategy & Creation
* Develop creative content ideas around healthy snacking, nutrition, lifestyle, festivals and product promotions.
* Create engaging reels and short-form video content.
* Coordinate with graphic designers, video editors, influencers and internal teams.
* Write engaging captions, hooks, headlines and relevant hashtags.
* Identify trending topics, audio and social media trends relevant to the FMCG industry. 3. Influencer & Community Management
* Identify and coordinate with relevant food, fitness and lifestyle influencers.
* Manage influencer collaborations and UGC campaigns.
* Respond to comments, messages and customer queries.
* Build an active and engaged social media community. 4. Campaigns & Brand Growth
* Plan and execute social media campaigns for product launches, festive seasons and promotional activities.




* Work closely with the performance marketing team to support paid social media campaigns.
* Develop strategies to increase followers, engagement, reach and website traffic.
* Monitor competitor activities and identify current growth opportunities. 5. Analytics & Reporting
* Track social media performance, including reach, impressions, engagement, followers and video views.
* Analyse content performance and identify what works best.
* Prepare weekly and monthly performance reports.
* Continuously optimise the content strategy based on insights and analytics. REQUIRED SKILLS & QUALIFICATIONS
* 2–4 years of experience in social media management, preferably in FMCG, Food, D2C or E-commerce.
* Strong understanding of Instagram, Facebook and YouTube.
* Excellent content planning, copywriting and creative thinking skills.
* Knowledge of social media trends, algorithms and audience behaviour.
* Experience with Meta Business Suite and social media analytics.
* Basic knowledge of Canva, CapCut or similar content creation tools.
* Understanding of influencer marketing and UGC campaigns.
* Ability to manage multiple campaigns and meet deadlines. KEY PERFORMANCE INDICATORS (KPIs)
* Growth in social media followers and organic reach.
* Engagement rate and audience interactions.
* Reel views, shares, saves and content performance.
* Consistency in content publishing.
* Successful execution of campaigns and influencer collaborations.
* Improvement in brand awareness and social media-driven website traffic.

WHAT WE OFFER
* Opportunity to work with a growing FMCG brand.
* Creative freedom to experiment with new content ideas.
* Opportunity to contribute to brand-building and digital growth.
* Collaborative and fast-paced working environment.

Salary:
₹30,000 – ₹35,000 per month (based on experience and skills).

📌 Social Media Executive (Bengaluru)
🏢 Healthy Master
📍 Bengaluru