Company Description SoftiCation Technology Pvt. Ltd. is a web, SaaS, and digital transformation agency based in India, supporting startups, SMBs, and enterprises in building scalable, high-performing digital products. With over 9 years of industry experience and a team of 28+ professionals, the company partners with global clients to design, develop, and scale solutions that drive measurable business growth. Core services include web, SaaS, e-commerce, AI & GenAI solutions, cloud & DevOps, market research technology, CRM, ERP, and HRMS. SoftiCation focuses on long-term outcomes, end-to-end delivery from design to deployment, and solutions engineered to scale with client needs. The organization values a client-centric approach and works across multiple industries and markets. Role Description The Business Development Specialist will focus on identifying and nurturing new business opportunities, primarily for web, SaaS, AI, and digital transformation services. This full-time hybrid role is based in New Delhi, with a mix of in-office collaboration and some work-from-home flexibility. Day-to-day responsibilities include lead generation through various channels, qualifying prospects, and conducting market research to identify target segments and emerging opportunities. The role involves preparing and delivering presentations,



participating in client calls and demos, supporting proposal and bid development, and maintaining accurate records in CRM tools. The specialist will collaborate closely with sales, marketing, and delivery teams to align client needs with SoftiCation’s solutions and to build long-term, value-driven relationships. Qualifications
• Strong Analytical Skills and Market Research capabilities to assess opportunities, trends, and competitor activities.
• Excellent Communication skills, including clear written and verbal communication and professional presentation abilities.
• Proven experience in Lead Generation, including outreach, prospect qualification, and pipeline management.
• Customer Service orientation with a focus on building trust, understanding client requirements, and ensuring follow-through.
• Experience in B2B technology services or SaaS, preferably in web development, cloud, or digital transformation domains.
• Comfort using CRM and productivity tools to manage leads, track activities, and report on performance.
• Bachelor’s degree in Business, Marketing, Technology, or a related field, or equivalent practical experience.
• Ability to work both independently and collaboratively in a hybrid workplace based in New Delhi.

📌 Business Development Specialist (New Delhi)
🏢 SoftiCation Technology
📍 New Delhi