Position Overview We are looking for a Director of Brand and Marketing Communications to shape how RAAPID is understood, recognized, and trusted in the US healthcare market. You will own brand strategy, corporate storytelling, thought leadership, and marketing communications. Working closely with leadership, product marketing, demand generation, sales, and customer team, you will translate complex healthcare and AI capabilities into a clear, differentiated narrative that supports business growth. This role requires strategic judgment and strong execution. You should be equally comfortable developing a brand narrative, writing an executive article, directing a creative agency, and evaluating whether our communications are reaching the right audience and influencing buyer conversations.

Key Responsibilities
Brand Strategy and Positioning
• Own RAAPID’s corporate brand strategy, messaging framework, tone of voice, and visual consistency across channels.
• Develop differentiated positioning grounded in customer needs, competitive insight, and demonstrated capabilities.
• Partner with product marketing to connect individual solution narratives to a coherent company story.
• Guide the evolution of RAAPID’s brand as the company expands across payer and provider markets. Marketing Communications and Campaigns
• Lead communications planning for company milestones, product launches, strategic partnerships, conferences, and integrated campaigns.
• Own the quality and consistency of website messaging, corporate presentations, social content, and brand assets.
• Partner with demand generation and product marketing to develop campaign narratives and content that support awareness, engagement, and pipeline progression.
• Guide content-led organic growth in collaboration with SEO and digital marketing teams.
• Ensure communications speak to specific buyer needs and provide a transparent next step. PR and Executive Communications
• Develop and execute RAAPID’s PR and external communications strategy, including media outreach, announcements, contributed articles, awards, and speaking opportunities.




• Build relationships with relevant healthcare publications, journalists, industry analysts, and associations.
• Strengthen the visibility and credibility of RAAPID’s leadership through executive communications, LinkedIn, interviews, webinars, and podcasts.
• Prepare leadership messaging, presentations, talking points, and briefing materials.
• Coordinate sensitive external communications with leadership and relevant internal stakeholders. Customer Advocacy and Market Intelligence
• Build a customer storytelling program covering case studies, testimonials, joint presentations, and other advocacy opportunities, with appropriate permissions.
• Work with sales, customer success, and clinical teams to identify credible outcomes and develop supporting proof points.
• Monitor competitor messaging, industry conversations, policy developments, and healthcare AI adoption to identify relevant communication opportunities.
• Maintain appropriate review processes for clinical, regulatory, and performance claims. Team and Agency Leadership
• Lead and develop the brand, content, creative, and communications capabilities required as RAAPID grows.
• Manage agencies, freelancers, and specialist partners against clear briefs, budgets, timelines, and quality standards.
• Establish an editorial calendar and efficient briefing, review, and approval processes.
• Remain actively involved in writing and editing high-priority communications. What Success Looks Like
• Clear, differentiated messaging consistently reflected across RAAPID’s website, campaigns, leadership communications, and sales materials.
• Greater visibility and engagement among relevant healthcare executives and target accounts.




• A growing body of credible thought leadership, customer evidence, and relevant media coverage.
• Measurable improvement in qualified organic engagement and content contribution to buyer conversations and pipeline progression.
• Reliable delivery through a capable internal team and well-managed external partners. Required Qualifications
• 12+ years of experience in brand, marketing communications, content strategy, or corporate communications within B2B healthcare, healthcare technology, or enterprise SaaS.
• Demonstrated experience leading brand or communications strategy and managing teams or agency partners.
• Exceptional writing, editing, and storytelling skills, supported by a strong portfolio.
• Experience communicating with US healthcare buyers and executive audiences.
• Ability to understand complex products and translate clinical and technical capabilities into relevant business value.
• Strong research, stakeholder management, and project execution skills.
• Experience connecting brand and communications activity to measurable business outcomes. Preferred Experience
• Familiarity with risk adjustment, value-based care, clinical documentation, medical coding, or healthcare revenue cycle.
• Experience with AI-enabled healthcare platforms.
• Experience in PR, analyst relations, executive positioning, customer advocacy, and SEO-led content strategy.
• Experience building a brand or communications function in a growing company. Location Currently Remote (Work from Home), transitioning to 100% Work from Office in Ahmedabad / Noida. Open to travel. Why RAAPID
• Opportunity to shape the brand and market voice of a growing healthcare AI company.
• Close collaboration with founders, executive leadership, and clinical experts.
• Strategic backing from Microsoft M12, UPMC Enterprises, and Healthworx.
• Competitive compensation, performance-based incentives, health insurance, and professional development opportunities.
• A culture built on integrity, ownership, innovation, employee growth, and customer success.

📌 Director - Brand & Marketing Communications (Noida)
🏢 RAAPID
📍 Noida