Role Overview The incumbent shall be responsible for ensuring successful communication development of select brands & their sales target, in line with the needs of the customer and the objectives of the business. He/she shall develop the brand communication, creative representation for end consumers and develop content for propagation through digital channels including social media. Responsibilities Social Media Ownership:
• Develop and implement comprehensive social media strategies aligned with brand, marketing, and business objectives.
• Define channel-specific growth roadmaps (Instagram, LinkedIn, Facebook, X, YouTube, etc.).
• Establish KPIs across awareness, engagement, conversion, and community growth.
• Track, analyze, and report performance metrics using social listening and analytics tools.
• Monitor trends, competitor activities, and emerging platform opportunities.
• Oversee audience engagement, response management, and escalation protocols. Influencer Management:
• Develop influencer marketing strategy aligned with brand objectives.
• Identify and onboard relevant influencers (macro, micro, KOLs, niche experts).
• Evaluate influencers based on audience quality, engagement authenticity, brand fit, and compliance requirements.
• Manage end-to-end influencer lifecycle: outreach, negotiation, briefing, contracting, and deliverables tracking.
• Define influencer KPIs (reach, engagement, conversions, sentiment).




• Track campaign effectiveness and ROI.
• Maintain influencer database and performance benchmarking framework.
• Monitor reputational risks and manage crisis scenarios if required. Platform Hygiene:
• Ensure all social media accounts adhere to brand, legal, and regulatory guidelines.
• Maintain updated bio descriptions, disclaimers, and necessary compliance statements.
• Monitor and enforce content approval workflows.
• Maintain access control, password governance, and admin rights management.
• Ensure consistent branding across profile images, banners, and highlights.
• Conduct periodic audits of platform performance and compliance status.
• Monitor comments, tags, and mentions for inappropriate or non-compliant content.
• Escalate and manage potential reputational or regulatory risks. Others
• Vendor Management, creating agency pitch briefs and sourcing current vendors
• Internal coordination with various support functions like finance, legal etc. Profile Requirement
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Education:
Bachelor’s degree from any stream. Master’s or Marketing degree would be preferred
• Work

Experience:
Minimum 3+ years work experience in digital marketing space
• Required pre-requisites skills/experience for this position: Proficiency with MS Office, Brand Health Tools, Digital Media metrics

📌 Digital Content Manager (Mumbai)
🏢 Glenmark Pharmaceuticals
📍 Mumbai