About Project Noon: Project Noon is building India's first Sun Control brand
- reimagining how people protect, comfort, and recover from everyday sun exposure. We believe the future of sun care goes far beyond sunscreen, and we're creating an entirely new category of products designed to help people live better under the sun. Built at The Foundery, backed by Nikhil Kamath, Kishore Biyani, and Ronnie Screwvala, Project Noon is being built as a next-generation consumer brand with the ambition to define a new category from India for the world. By combining breakthrough product innovation, thoughtful design, and world-class brand building, we're creating a company that's changing the way millions of people experience the sun. Role OverviewWe are looking for our Founding Marketing Lead to build and lead Project Noon's marketing and brand function from the ground up. Project Noon is building India's first sun control brand, and this is a founding-team role: you won't inherit a marketing playbook, you'll write it. From brand strategy and content to performance campaigns, influencer programmes and offline activations, you will set the foundations that take the brand from launch to category leadership. This is not a planning-only role. You will build the strategy, ship the assets, run the campaigns, read the data and iterate, every week. The role covers brand, content, performance, influencer, community and offline marketing across D2C, E-commerce and Quick Commerce channels. This role reports directly to the Founder and offers significant opportunities for growth as the company grows.

Key Responsibilities
Marketing Strategy & Planning
• Build and own Project Noon's end-to-end marketing and content strategy from scratch, across brand, performance, influencer, community, online and offline.
• Translate the brand positioning into a clear go-to-market plan for launch and the first 12 months.
• Define the full-funnel architecture: what the brand says, to whom, on which channel, at each stage of TOFU, MOFU and BOFU.
• Set marketing budgets, channel mix and targets (CAC, ROAS, repeat rate, contribution margin) in partnership with the Founder and Finance.
• Build the marketing calendar around launches, seasons and cultural moments. Full-Funnel Execution (TOFU, MOFU, BOFU)
• Plan, brief, produce and manage assets for every stage of the funnel:
• Top of the funnel (TOFU): awareness (e.g., brand films, hook-led reels, memes, cultural content and influencer awareness pushes that create the sun control category).
• Middle of the funnel (MOFU): consideration (e.g., education, product demos, routines, reviews, UGC, creator explainers and retargeting content that build consideration and trust).
• Bottom of the funnel (BOFU): conversion (e.g.,offers, bundles, testimonials, comparison and conversion creatives, PDP and landing page content,



cart and checkout nudges.)
• Be hands-on in execution, not just planning: write briefs, review edits, sign off creatives and launch campaigns.
• Read performance daily and iterate quickly: kill what isn't working, scale what is, and feed learnings back into the creative pipeline. Performance Marketing
• Run, test and optimise Meta Ads campaigns alongside the performance marketing agency: account structure, audiences, creative testing frameworks, bidding and budget allocation.
• Build a systematic creative testing engine (hooks, formats, angles, offers) with clear win/loss criteria along with team members and affiliated agencies.
• Drive efficient CAC and ROAS while protecting contribution margin. Brand & Content
• Own the brand voice, visual identity and content standards across every touchpoint.
• Build and run the content engine across Instagram, YouTube and emerging platforms, with an India-first, culturally grounded point of view.
• Lead shoots, campaigns and launches end-to-end, from concept to delivery.
• Ensure all communication stays within regulatory and claims guidelines (ASCI, CDSCO, BIS). Influencer, Community & Affiliate Marketing
• Build the influencer strategy across mega, macro, micro and nano creators, plus dermatologists and experts.
• Run seeding, paid collaborations, ambassador and affiliate programmes with clear ROI tracking.
• Build an owned community of early adopters and brand advocates. Offline & Experiential Marketing
• Plan and execute offline activations: pop-ups, sampling, events, college and gym partnerships, and on-ground campaigns in launch cities.
• Integrate offline moments with online amplification so every activation produces content. Agency & Partner Management
• Act as the single point of contact for all marketing agencies and partners, including performance marketing, influencer marketing, creative and production agencies.
• Set briefs, KPIs and review cadences; hold agencies accountable to outcomes, not activity.
• Decide what to keep in-house versus outsource as the function scales. Analytics & Marketing Operations
• Build dashboards and KPIs across the funnel: reach, engagement, CTR, CPA, CAC, ROAS, conversion rate, AOV, repeat and LTV.
• Set up attribution, tracking and reporting across D2C, marketplaces and Quick Commerce.
• Run structured experiments and use data to drive every major decision. Cross-Functional Collaboration




• Partner closely with Product, Supply Chain, Finance and Growth teams.
• Align launches and campaigns with inventory, pricing and channel plans.
• Feed consumer insight and campaign learnings back into product development. Team Building
• Build and lead Project Noon's marketing and brand team as the company scales, across content, design, performance and influencer roles.
• Hire, mentor and develop a high-performing team, fostering a culture of ownership, speed, creativity and accountability. What We're Looking For
• A minimum of 3 years of experience in Marketing & Brand.
• Experience building marketing for D2C brands in personal care, beauty, skincare, wellness or consumer products.
• Hands-on experience running Meta Ads: campaign setup, creative testing, audience strategy, optimisation and scaling budgets.
• Strong understanding of full-funnel marketing, with a track record of building and managing TOFU, MOFU and BOFU assets.
• Experience across brand, content, influencer and performance marketing, both online and offline.
• Experience managing performance, influencer and creative agencies as the brand-side lead.
• Experience marketing across D2C, Marketplace (Amazon, Nykaa) and Quick Commerce channels.
• Strong analytical and commercial

skills:
comfortable with CAC, ROAS, LTV, contribution margin and attribution.
• A sharp eye for creative: can tell a winning hook from a weak one and brief accordingly.
• Proven ability to be hands-on with execution while thinking strategically.
• Comfortable building systems and processes in a fast-paced startup environment.
• Excellent stakeholder management skills with a high-ownership mindset. Preferred Background
• Experience in D2C, personal care, skincare, beauty, wellness or consumer brands preferred.
• Experience launching a new brand or category from zero to one is a robust advantage.
• Experience with suncare or seasonal categories is an added advantage.
• A portfolio of campaigns, content or brand work you have personally led.
• Candidates from Tier 1 institutes will be preferred. Preferred Traits
• Entrepreneurial builder mindset.
• Strategic thinker with exceptional execution capability.
• Agile and test-driven: moves fast, reads the data, and changes course without ego.
• Culturally fluent, with a strong point of view on Indian internet and consumer culture.
• Comfortable operating in ambiguity and creating structure.
• Data-driven and creatively sharp in equal measure.
• Collaborative leader with excellent decision-making ability.  Project Noon is an equal opportunity employer. We celebrate diverse perspectives and are committed to creating an inclusive workplace where everyone can thrive. •

📌 Founding Marketing Lead (Mumbai)
🏢 Project Noon
📍 Mumbai