Lionsgate Play is growing, and we’re looking for someone who loves turning ad spend into real subscribers. ? Mumbai (On-site) ? 3+ years of experience | Full-time What you’ll do: ? Plan, launch, and optimize campaigns on Google Ads (Search, Display, YouTube, PMax, App) and Meta Ads ? Own KPIs like CAC, CPA, ROAS, install-to-subscription conversion, and LTV ? Run structured A/B tests on creatives, audiences, landing pages, and bidding ? Work with our creative team on short-form video and reels ? Turn campaign data into clear insights and next steps What we’re looking for: ✅ 3+ years in performance marketing or paid media ✅ Hands-on expertise in Google Ads and Meta Ads, with a record of managing significant budgets ✅ Robust grasp of funnel metrics, attribution,
and conversion optimization ✅ A data-driven, experimental mindset Bonus: Experience with OTT, streaming, or subscription-based brands, and app install and subscription-led growth. You’ll get real ownership over budgets, strategy, and results, on a high-visibility brand in the fast-growing streaming space. ? Interested? Send your resume to
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📌 Performance Marketing Specialist at Lionsgate Play ? (Mumbai)
🏢 Lionsgate South Asia
📍 Mumbai