? WE ARE HIRING | AREA SALES MANAGER (ASM) – FMCG Company: BFF (Fast Food Fatafat) Industry: FMCG – Instant Food & Packaged Food Products ? Job

Location:
Ahmedabad, Gujarat ?

Experience:
5–8 Years ? Qualification: Graduate / MBA in Sales & Marketing preferred ?

Salary:
Negotiable (As per experience)

ABOUT THE COMPANY
BFF (Fast Food Fatafat) operates in the FMCG food segment, focusing on convenient and instant food products. We are looking for a strong sales professional to drive business growth, expand our distribution network and strengthen our market presence.

ABOUT THE ROLE
We are seeking a agile, experienced and result-oriented Area Sales Manager (ASM) who can independently manage sales operations, lead field sales teams, develop distributor networks and drive business expansion across assigned territories. The ideal candidate should have strong FMCG market knowledge, excellent distribution management skills and a proven track record of achieving sales targets.

KEY RESPONSIBILITIES
1. Sales & Business Development Drive primary and secondary sales to achieve monthly, quarterly and annual targets. Develop and execute effective sales strategies for business growth. Take complete ownership of sales performance across assigned territories. Identify new business opportunities and expand market reach. Ensure consistent revenue growth and target achievement. 2. Distributor & Channel Management Appoint new distributors and expand the distribution network. Manage existing distributors and improve their sales performance. Ensure product availability, stock management and timely order generation.



Build strong relationships with distributors, retailers and wholesalers. Monitor distributor-wise sales, stock and outstanding payments. 3. Team Leadership & Management Lead, manage and motivate Sales Officers and Sales Representatives. Set territory-wise and individual sales targets. Conduct regular market visits with the field sales team. Monitor team performance and ensure target achievement. Train and develop team members to improve sales productivity. 4. Market Development & Expansion Expand General Trade (GT) and retail market coverage. Increase active outlet penetration and onboard new retailers. Develop new territories and strengthen existing markets. Monitor competitor activities, pricing, schemes and market trends. Ensure product visibility, merchandising and effective market execution. 5. Sales Reporting & Performance Monitoring Prepare daily, weekly and monthly sales reports. Monitor primary sales, secondary sales and collections. Ensure proper beat planning and field execution. Maintain distributor and retailer data through Field Assist / SFA. Prepare monthly business plans and sales forecasts. Review sales performance and take corrective actions wherever required. REQUIRED EXPERIENCE & SKILLS 5–8 years of experience in FMCG sales.



Experience in Instant Food, Ready-to-Eat (RTE), Ready-to-Cook (RTC), Packaged Food, Snacks or Namkeen categories preferred. Strong experience in General Trade (GT) and distributor management. Proven track record in distributor appointment and market expansion. Experience in managing and leading field sales teams. Strong understanding of primary and secondary sales. Excellent communication, negotiation and leadership skills. Proficiency in MS Excel and SFA / Field Assist applications. Willingness to travel across assigned territories. KEY PERFORMANCE INDICATORS (KPIs) Monthly and quarterly sales target achievement. Primary and secondary sales growth. New distributor appointments. New retailer additions and active outlet coverage. Market expansion and distribution reach. Distributor performance and stock management. Collection efficiency and outstanding control. Sales team productivity and reporting discipline. IDEAL CANDIDATE We are looking for a confident, aggressive and result-driven sales leader who can independently handle the assigned territory, build a strong distribution network, lead the sales team and take complete ownership of business growth. ? APPLY NOW Company: BFF (Fast Food Fatafat) ? Email: [email protected] ? Contact: 92270 16820 Know someone suitable for this opportunity? Tag them or share this post
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