Purpose: To develop and execute effective admissions and marketing strategies that drive student enrolments across assigned campuses. The role is responsible for strengthening school visibility, generating quality admission enquiries, building strategic partnerships, and improving enquiry-to-admission conversions while leading and developing the Admission Counselling team to consistently achieve enrolment targets. Roles & Responsibilitites:
• Design and develop marketing strategies and special programmes to achieve enrolment goals, leveraging market trends, demographic data and research insights.
• Create and implement structured admission plans to achieve enrolment targets across assigned campuses.
• Plan and execute on-ground marketing activities, including hoardings, advertisements, leaflet distribution, mall activations and on-campus parent engagement initiatives, to enhance school visibility and generate enquiries.
• Establish strategic tie-ups with corporates, pre-schools and other potential partners to generate admission enquiries and drive enrolments.
• Analyze admission leads, conversion trends and campaign performance, and share actionable insights with management.
• Develop and implement structured training modules for new and existing Admission Counsellors, focusing on the Enquiry-to-Admission process, counselling techniques and qualified etiquette.
• Supervise, guide and support Admission Counsellors,



ensuring effective execution of admission strategies across assigned schools.
• Lead, motivate and engage the counselling team to drive performance, achieve targets and maintain high levels of productivity.
• Prepare and publish regular admissions reports, performance updates and other management reports as required.
• Exercise independent judgement in work planning, take ownership of responsibilities and proactively drive admission initiatives.
• Conduct competitor studies and market analysis to identify growth opportunities, strengthen school positioning and improve local outreach and admissions.
• Identify and develop potential strategic partnerships with corporates, pre-schools and other relevant institutions to expand the admission network and generate quality leads.
• Monitor the quality and effectiveness of counselling sessions, provide constructive feedback and implement improvements to enhance parent engagement and admission conversion rates.
• Conduct regular visits to assigned campuses to strengthen coordination with school teams, support the implementation of admission initiatives and ensure consistent execution of enrolment strategies. Qualification:
• Minimum: Graduate, Preferred: Post Graduate (MBA)

Experience:
• Minimum 1-8 years of experience
• B2C Sales experience, preferably in the education sector (K12 – international schools)

📌 Cluster Business Development (Mumbai)
🏢 Lighthouse Learning Group
📍 Mumbai