Job Description
Content Executive Company: The 1970 Shop

Experience:
2+ years

Location:
Lawrence Road, New Delhi Brand's Website:

About the Company
1970 Shop is a fast-growing Indian retail sweet and snacks brand focused on nostalgic, homemade-style products with a strong emphasis on clean labelling, healthier alternatives, and authentic storytelling. Our long-term vision is ambitious, to build a brand that achieves what traditional legacy brands accomplished over decades, but at a much faster pace.

About the Role
We’re looking for a creative, curious, and hands-on Content & Growth Executive who enjoys creating content, writing compelling ad copy, and experimenting with current ideas. This is a generalist role with content creation and writing at its core, offering an opportunity to learn performance marketing, Meta Ads, AI tools, and website growth.

Key Responsibilities

- Content Creation & Copywriting: Write engaging scripts for video ads, create copy for static ads, and develop content for different customer segments.
- Ad Shoots: Participate in and execute ad shoots, including appearing on camera when required.
- Creative Ideation: Research trends, understand customer behaviour, and develop fresh ideas for ads and campaigns.
- AI Tools: Actively explore and use AI tools for content research, scriptwriting, creative development, image generation, and editing.
- Meta Ads & Performance Marketing: Learn how Meta Ads work, understand campaign performance, and contribute ideas to improve ad effectiveness and return on ad spend (ROAS).
- Growth & Experimentation: Assist with testing different ad creatives, messaging, website pages, and offers to identify what drives better conversions.




- Customer Insights: Review customer feedback, reviews, and comments to identify content opportunities and improve messaging. Must-Have Requirements
- 2+ years of experience in content creation, copywriting, social media content, or a related creative role.
- Strong writing skills with the ability to communicate ideas clearly and simply.
- A good understanding of what makes content engaging and effective.
- Comfortable appearing on camera and participating in video shoots.
- Curiosity to learn and experiment with AI tools, Meta Ads, and performance marketing.
- A proactive mindset, willingness to experiment, and openness to feedback and revisions. Good to Have
- Experience writing scripts for video ads or creating performance marketing creatives.
- Hands-on experience with video shoots, basic editing, or appearing on camera.
- Familiarity with AI tools for content creation.
- Basic knowledge of Meta Ads, Shopify, Google Sheets, or Excel. Pay: ₹400,000.00
- ₹600,000.00 per year

Benefits:
- Flexible schedule
- Health insurance
- Provident Fund Application Question(s):
- Are you comfortable with the location Lawrence road industrial Area, Delhi?
- What is your Current Salary?
- What are your salary expectations?
- What is your Notice period (In Days)?
- Have you written scripts for video ads, reels, or promotional campaigns?
- Are you comfortable appearing on camera for brand videos and ad shoots?
- Are you interested in learning Meta Ads, performance marketing, and understanding campaign metrics such as ROAS?
- How many years of experience do you have in content creation, copywriting, or social media content? Work

Location:
In person

📌 Content Executive (Delhi)
🏢 The 1970 Shop
📍 Delhi