Company Description Woloo – World of Loo is a purpose-driven organization focused on providing safe, clean, and hygienic washrooms for women in public spaces. The company offers a tech-enabled loo-discovery app that helps users locate certified nearby washrooms when they are away from home or office. Each Woloo-enabled facility follows strict protocols for safety, cleanliness, and hygiene to ensure a reliable experience. These washrooms are certified in association with the Toilet Board Coalition, a global non-profit enterprise working under the World Bank to improve sanitation standards across multiple countries, and adhere to the Woloo Assurance of Hygiene (WAH) guidelines. The team is committed to advancing hygiene dignity and accessible sanitation through innovation and partnerships. Role Description The Digital Marketing Manager will be responsible for planning, executing, and optimizing digital campaigns that increase brand awareness, app downloads, and user engagement. This full-time, on-site role is based in Mumbai and involves managing social media channels, developing content calendars, and coordinating with design and product teams to ensure consistent messaging. Day-to-day tasks include overseeing performance marketing campaigns, tracking key metrics, conducting A/B tests, and using web analytics to improve campaign effectiveness. The role also includes managing lead generation initiatives,



collaborating with external agencies or partners, and preparing reports and insights for leadership to guide marketing strategy. The Digital Marketing Manager will contribute to building Woloo’s digital presence while supporting the organization’s mission of hygiene dignity and safe sanitation. Qualifications
- Demonstrated skills in Digital Marketing and Marketing, with experience creating and executing multi-channel online campaigns.
- Proficiency in Social Media Marketing, including content planning, community management, and platform-specific best practices.
- Experience in Lead Generation strategies across digital channels, with a focus on user acquisition and conversion optimization.
- Strong Web Analytics skills, including use of tools such as Google Analytics or similar platforms to track, analyze, and report performance.
- Relevant bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Ability to work in office in Mumbai, collaborate effectively with cross-functional teams, and manage multiple projects and deadlines.
- Strong written and verbal communication skills, analytical mindset, and attention to detail.
- Experience in app-based or consumer-facing brands, and familiarity with performance marketing and SEO/SEM, is an advantage.

📌 Digital Marketing Manager (Mumbai)
🏢 Woloo - World of Loo
📍 Mumbai