Company Description Orderzo is a technology startup building a modern order management platform for India's small and growing businesses. We help businesses manage orders, products, customers, invoicing, payments, and daily operations through one connected platform. Whether orders come from WhatsApp, walk-ins, or an online storefront, Orderzo makes business management simpler and more efficient. Our mission is to make powerful, affordable business technology accessible to entrepreneurs across India. Role Description We are hiring a Growth & Product Marketing Analyst to help scale Orderzo's customer acquisition, product adoption, and revenue growth. This is a full-time, hybrid position based in Hyderabad, India. You will work directly with the founder to develop growth strategies, execute marketing initiatives, understand customer behavior, and turn data-driven insights into measurable business outcomes. We are looking for someone who can combine analytical thinking with hands-on execution and take ownership of growth initiatives.

Key Responsibilities
Growth & Customer Acquisition
- Develop and execute strategies to acquire new business customers.
- Identify target markets, generate qualified leads, and support customer onboarding.
- Plan and optimize digital marketing campaigns across relevant channels.
- Build and test organic, referral, and partnership-driven acquisition strategies. Product Growth & Analytics
- Analyze user acquisition, onboarding, activation, retention, and conversion funnels.
- Monitor product usage and identify opportunities to improve customer engagement.
- Design growth experiments and evaluate results.
- Build dashboards and track key growth metrics,



including customer acquisition cost and free-to-paid conversion. Marketing & Go-to-Market
- Support product positioning, messaging, and go-to-market initiatives.
- Conduct market research and competitor analysis.
- Develop content and campaigns for social media and other marketing channels.
- Collaborate with the founder on pricing experiments, feature launches, and growth initiatives. Customer Insights & Revenue Growth
- Conduct customer interviews and gather actionable product feedback.
- Identify opportunities to improve customer retention and paid conversions.
- Recommend product improvements based on user behavior and market insights.
- Prepare weekly growth reports and communicate results and recommendations. Qualifications
- Bachelor's degree in Marketing, Business, Engineering, Economics, or a related field.
- 1–3 years of experience in growth marketing, product marketing, digital marketing, or growth analytics.
- Strong analytical, communication, and problem-solving skills.
- Proficiency with Excel/Google Sheets and familiarity with analytics tools.
- Understanding of digital marketing, customer acquisition, conversion funnels, and retention.
- Ability to independently plan, execute, and measure marketing initiatives.
- Comfortable working in a fast-paced startup environment.



Preferred Skills
- Experience in B2B SaaS or technology startups.
- Google Analytics 4, Google Ads, Meta Ads, SEO, or CRM platforms.
- Familiarity with SQL, product analytics tools, or BI dashboards.
- Experience conducting A/B tests and customer research.
- Understanding of the Indian small-business market. Compensation & Perks
- Proposed salary range: ₹3.6–6 LPA, depending on experience and skills.
- Hybrid working arrangement in Hyderabad.
- Direct collaboration with the founder.
- Opportunity to own and execute high-impact growth initiatives.
- Exposure to product strategy, marketing, customer acquisition, and business analytics.
- Opportunity for professional development as the company grows. Hiring Process 1. Application and resume review. 2. Initial screening discussion. 3. Short practical growth strategy or analytics assessment. 4. Final discussion with the founder. Applicant Privacy Information submitted during the recruitment process will be used to evaluate applications and communicate with candidates regarding this position. Applicants may contact Orderzo through its official LinkedIn company page for recruitment-related privacy questions. Why Join Orderzo? At Orderzo, you won't just analyze growth—you'll help create it. You'll have the opportunity to work directly with the founder, experiment with new strategies, influence product decisions, and contribute to building a technology platform for India's growing business ecosystem. If you're passionate about startups, SaaS, product growth, marketing, and data-driven decision-making, we'd love to hear from you.

📌 Growth & Product Marketing Analyst (Hyderabad)
🏢 Orderzo
📍 Hyderabad