### Job Summary As our Marketing Automation Specialist, you will develop and optimise the systems, workflows, and customer journeys that power Bradken's global digital marketing program. Your work will help connect customers with the right solutions at the right time, driving engagement, lead generation, and business growth across our international operations. Working closely with global marketing, sales, and technology teams, you will use your expertise in marketing automation, CRM integration, analytics, and customer journey optimisation to deliver measurable business outcomes. This is an opportunity to make a global impact while collaborating with talented teams across multiple regions ### Responsibilities
- Design, implement and optimise automated marketing workflows and customer journeys that deliver a consistent, high-quality customer experience across multiple channels.
- Apply your problem-solving skills to support integrations between Salesforce CRM, Marketing Cloud Account Engagement (Pardot), and other digital platforms, ensuring accurate and reliable data flow.
- Analyse campaign performance, customer behaviour and marketing data to identify opportunities, improve conversion rates and maximise return on investment.
- Collaborate with global marketing, sales and technology stakeholders to develop targeted, data-driven engagement strategies and personalised customer experiences.
- Champion continuous improvement by conducting A/B testing, implementing best practices and recommending new technologies that enhance marketing effectiveness.




- Promote a safety-first and quality-focused culture while ensuring all marketing automation activities comply with data governance, privacy regulations and company standards. ### Requirements
- Bachelor's degree or tertiary qualifications in Marketing, Communications, Business or a related field.
- Minimum 5 years experience in digital marketing, ideally within a B2B environment managing complex customer journeys.
- Proven expertise in Salesforce Marketing Cloud Account Engagement (Pardot), including workflow automation, lead nurturing, scoring and campaign optimisation.
- Experience integrating marketing automation platforms with Salesforce CRM and managing marketing technology ecosystems
- Solid analytical skills with experience using reporting tools such as Power BI to develop insights and measure campaign performance.
- Working knowledge of HTML and responsive email design, with a strong focus on quality assurance and campaign accuracy.
- Demonstrated ability to collaborate across global, cross-functional teams and influence stakeholders to achieve shared outcomes. ### Notes Note: Applicants must have the legal right to work in the country where this role is based. Bradken is unable to provide visa or work permit sponsorship for this role. Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Marketing Automation Specialist (Coimbatore)
🏢 Bradken India
📍 Coimbatore