03 Nov
|
Titan
|
Bengaluru
Job Requirements Employer Brand Strategy & Execution
• Drive the execution of Titan's employer branding strategy aligned to business and talent priorities.
• Strengthen and evolve Titan's Employee Value Proposition (EVP) across diverse talent segments.
• Develop annual employer branding plans, campaigns, and content calendars.
• Ensure consistent employer brand messaging across all talent touchpoints. Content, Storytelling & Digital Presence
• Conceptualize and create engaging content that showcases Titan's culture, people, growth opportunities, leadership, innovation, and impact.
• Manage employer branding content across LinkedIn, career platforms, careers website, and internal channels.
• Partner with creative agencies and internal teams to develop videos, campaigns, articles, and social media assets.
• Build and maintain a robust editorial pipeline of employee and business stories. Talent Marketing & Candidate Experience
• Partner with Talent Acquisition teams to support hiring campaigns through targeted talent marketing initiatives.
• Create audience-specific campaigns for niche, leadership, technology, retail, and campus talent segments.
• Improve candidate engagement through effective communication and employer branding interventions across the hiring lifecycle. Employee Advocacy & Engagement
• Design and drive employee ambassador programs.
• Identify and amplify authentic employee stories and experiences.
• Partner with HR, Communications and Business leaders to increase employee participation in employer branding initiatives. Campus & External Reputation
• Support campus branding initiatives across leading institutes and universities.
• Manage participation in employer rankings, awards, and external recognition platforms.
• Collaborate with industry forums, educational institutions, and relevant external partners to enhance brand visibility.
Analytics & Insights
• Track and report key employer branding metrics including reach, engagement, advocacy, candidate perception, and talent attraction outcomes.
• Use insights and benchmark data to continuously refine employer branding efforts.
• Measure effectiveness of campaigns and recommend improvements. Stakeholder Management The role will work closely with:
• Talent Acquisition teams
• HR Business Partners
• Corporate Communications
• Marketing and Brand Teams
• Business Leadership Teams
• External creative and media partners
• Academic institutions and industry forums Success Measures
• Improvement in employer brand awareness and perception.
• Growth in social media engagement and talent audience reach.
• Increased employee advocacy participation.
• Strong performance in employer rankings and brand recognition forums.
• Positive contribution to attraction and hiring outcomes across key talent segments.
• Consistent delivery of high-impact employer branding campaigns and content Work Experience Qualifications & Experience
• Master's degree in Human Resources, Marketing, Communications, Branding, or related disciplines.
• 4-10 years of experience in Employer Branding, Talent Marketing, Corporate Communications, Brand Marketing, Internal Communications, or related roles.
• Experience managing digital content, campaigns, and social media channels.
• Strong storytelling, content creation, and communication skills.
• Experience working across multiple stakeholders and business functions.
• Familiarity with employer branding metrics, talent attraction strategies, and candidate engagement practices.
• Some skills that will help you thrive in this role
-
• Storytelling
• Stakeholder management
• Content & social media strategy
• Talent marketing/recruitment marketing
• Analytics and measurement
• Employer branding strategy
📌 Employee Experience Manager (Bengaluru)
🏢 Titan
📍 Bengaluru