Job Title
- Assistant Brand Manager Location
- Mumbai Role Details: We are looking for a dynamic and detail-oriented Brand Manager to drive Brand Communications, Growth Marketing Communications, and Marketing Operations for IndusInd Bank. This role will play a pivotal part in developing compelling customer-facing communication, ensuring brand consistency across channels, managing cross-functional stakeholders, and driving operational excellence within the marketing function. Role Description Brand Communications
• Drive the planning and execution of brand communication campaigns across digital, social, app, CRM, website, on-ground, and branch touchpoints.
• Ensure adherence to brand guidelines across all customer-facing communications.
• Partner with internal stakeholders to translate business objectives into impactful marketing campaigns.
• Review and approve creative assets, content, and communication before release.
• Continuously identify opportunities to strengthen brand perception and customer engagement. Growth Communications
• Lead communication planning for acquisition, activation, engagement, and retention initiatives.
• Develop compelling messaging frameworks for banking products including savings accounts, credit cards, loans, deposits, investments, and digital banking.
• Work closely with Product, Digital, CRM, Analytics, and Business teams to drive conversion-focused communication.
• Ensure customer journeys are supported with relevant and consistent messaging across channels.
• Monitor campaign effectiveness and recommend optimization strategies. Marketing Operations & Governance
• Manage end-to-end campaign workflows from brief creation to deployment.
• Establish and maintain communication approval processes and service-level timelines.
• Coordinate with design teams, content teams, media agencies, production partners, and business stakeholders.
• Track campaign deliveries,



dependencies, and resource allocation to ensure timely execution.
• Maintain marketing calendars and ensure visibility across all marketing initiatives. Stakeholder & Agency Management
• Act as the primary marketing point of contact for internal business teams.
• Manage creative, content, and production agencies to ensure quality and timely delivery.
• Challenge briefs constructively and identify gaps before execution.
• Foster robust working relationships across Product, Digital, CRM, Risk, Compliance, Legal, and Business teams. Success Metrics Brand Communications: Drive integrated brand campaigns across digital, social, CRM, app, website, branch, and offline touchpoints. Ensure 100% adherence to brand guidelines and communication standards. Growth Communications: Own acquisition, activation, engagement, and retention communication strategies. Build compelling product communication frameworks across banking and financial products. Marketing Operations & Governance: Manage end-to-end campaign workflows, approvals, timelines, resource planning, and marketing calendars. Stakeholder & Agency Management: Collaborate with Product, Digital, CRM, Analytics, Compliance, and agency partners to ensure timely delivery and quality output. Performance & Reporting: Monitor campaign performance, generate insights, and drive continuous process improvement.

EDUCATION:
Essential requirement: MBA in Marketing, Branding, Communications, or related field preferred. WORK

EXPERIENCE:
5-8 years of experience in Brand Marketing, Growth Marketing, Integrated Marketing, or Marketing Operations.
• Banking, Financial Services, FinTech, or Consumer Brand experience preferred. Desired Skills
• Brand Strategy
• Campaign Management
• Growth Marketing
• CRM & Lifecycle Communications
• Stakeholder Management
• Agency Management
• Marketing Operations
• Project Management
• Presentation & Communication Skills

📌 Assistant Brand Manager (Mumbai)
🏢 IndusInd Bank
📍 Mumbai