Associate Business Manager
- Paid Media

Experience:
2-3 Years Function: Paid Media / Performance Marketing Shift Timing : 1:30pm
- 10:30pm Role Overview We are looking for an Associate Business Manager
- Paid Media to join our growing Paid Media team. The ideal candidate will have hands-on experience in planning, executing, monitoring, and optimizing digital advertising campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), and other paid media channels. This role requires someone who is analytical, detail-oriented, proactive, and comfortable managing day-to-day client communication, while collaborating with internal creative, analytics, and marketing teams. What You’ll Do
• Campaign Planning & Execution
•
• Support the planning and execution of paid media campaigns across Google Ads, Facebook, Instagram, and other digital platforms.
• Coordinate campaign schedules, deliverables, and timelines.
• Monitor campaigns regularly and support ongoing optimization to improve performance.
• Data Analysis & Reporting
•
• Analyze campaign performance and identify actionable insights.
• Track key performance indicators and highlight areas for optimization.
• Prepare regular campaign reports and performance updates.
• Translate campaign data into clear recommendations and next steps.
• Creative Coordination
•
• Collaborate with creative teams to ensure timely development and delivery of campaign assets.
• Coordinate ad copies, visuals, and other creative requirements.
• Support A/B testing of creatives, messaging, and formats to improve campaign performance.
• Budget Management
•
• Monitor and track advertising spends across campaigns.
• Ensure budgets are allocated effectively and remain aligned with campaign objectives.
• Support financial tracking, reporting, and budget analysis.
• Market & Audience Research
•
• Conduct research on industry trends, competitors, audiences,



and emerging opportunities.
• Identify insights that can help improve campaign strategies.
• Contribute to audience targeting and media planning recommendations.
• Client Management
•
• Act as a key point of contact for clients for day-to-day operational queries, campaign updates, and requirements.
• Maintain regular communication and ensure client expectations are managed effectively.
• Support presentations, campaign reviews, proposals, and client documentation.
• Team Collaboration & Mentorship
•
• Work closely with cross-functional teams including Creative, Analytics, Marketing, and Content.
• Coordinate across teams to ensure smooth and timely campaign delivery.
• Guide and mentor junior analysts on campaign management, reporting, and analytical best practices.
• Contribute towards building a collaborative and learning-focused team environment. What We’re Looking For
•
• 2-3 years of relevant experience in Paid Media, Performance Marketing, Digital Advertising, or a similar role.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Hands-on understanding of platforms such as Google Ads and Meta Ads Manager.
• Strong analytical skills with the ability to interpret campaign performance data.
• Understanding of campaign optimization, audience targeting, budget management, and performance reporting.
• Strong organizational skills and attention to detail.
• Ability to manage multiple campaigns, priorities, and deadlines simultaneously.
• Good command of Microsoft Office Suite and familiarity with digital marketing and reporting tools.
• Strong written and verbal communication skills.
• Comfortable interacting with clients and coordinating with multiple internal stakeholders. Who Would Be a Great Fit? Someone who enjoys working with data as much as campaigns, understands what drives paid media performance, communicates confidently with clients, and can take ownership while working collaboratively with a quick-paced team.

📌 Associate Business Manager (Mumbai)
🏢 Puretech Digital - A Genesis
📍 Mumbai