Diamond Forest is a New York-based luxury lab-grown diamond jewelry brand creating fine jewelry inspired by nature, craftsmanship, and up-to-date luxury. Backed by our diamond manufacturing expertise in Surat, India, we serve the US market through our direct-to-consumer e-commerce platform. We are looking for a results-driven Senior Google Ads Specialist to lead the planning, execution, optimization, and scaling of our Google advertising campaigns, with a primary focus on increasing profitable online sales and customer acquisition in the United States. 1. Google Ads Strategy & Campaign Management
• Plan, build, manage, and optimize Google Ads campaigns targeting customers across the United States.
• Manage Google Search, Shopping, Performance Max, Display, YouTube, and remarketing campaigns.
• Develop keyword strategies targeting high-intent customers searching for lab-grown diamond jewelry, engagement rings, wedding bands, and fine jewelry.
• Structure campaigns by product category, customer intent, audience, and business objectives.
• Manage campaign budgets, bidding strategies, audience targeting, and geographic segmentation. 2. E-commerce Growth & Performance Optimization
• Drive qualified website traffic, online purchases, and revenue while maintaining profitable customer acquisition costs.
• Optimize campaigns using ROAS (Return on Ad Spend), CPA (Cost per Acquisition), conversion rate, average order value, and revenue data.




• Identify opportunities to scale winning campaigns and reduce wasted advertising spend.
• Develop strategies for high-ticket jewelry products with longer customer consideration cycles.
• Build and optimize remarketing strategies to re-engage website visitors and potential buyers. 3. Google Merchant Center & Shopping Ads
• Manage Google Merchant Center and product feed optimization.
• Monitor product approvals, feed errors, product attributes, pricing, and campaign eligibility.
• Improve Shopping and Performance Max performance through product segmentation, feed quality, and relevant creative assets. 4. Analytics, Tracking & Reporting
• Monitor campaign performance through Google Ads and Google Analytics 4 (GA4).
• Set up, audit, and troubleshoot conversion tracking using Google Tag Manager, Google Ads tags, and enhanced conversions.
• Ensure accurate tracking of purchases, revenue, conversion value, and other relevant e-commerce events.
• Analyze search terms, customer behavior, campaign performance, and attribution data to identify growth opportunities.
• Prepare regular performance reports with actionable recommendations for improving sales and profitability. Work Schedule As Diamond Forest operates in the US market, this role requires working 8:00 PM to 5:00 AM IST to align with our New York team's

working hours
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📌 Senior Google Ads Specialist (Mumbai)
🏢 Diamond Atelier
📍 Mumbai