Job Description: Customer Relationship Management (CRM) Executive

Industry: D2C / E-commerce

Location: Bengaluru

Experience: 2- 4 Years

About the Role

We are looking for a Customer Relationship Management (CRM) Executive with hands-on experience in the D2C and e-commerce industry. The ideal candidate should have a strong understanding of customer engagement, retention, and lifecycle marketing, with the ability to build effective CRM campaigns that drive repeat purchases and improve customer loyalty.

Key Responsibilities

- Plan and execute CRM campaigns across email, WhatsApp, SMS, and other customer communication channels.
- Develop strategies to improve customer retention, repeat purchases, and overall customer engagement.
- Segment customers based on purchase history, preferences, and behaviour to deliver relevant and personalised communication.
- Analyse campaign performance and customer data to identify opportunities for improvement.
- Monitor key metrics such as repeat purchase rate, customer retention, customer lifetime value, and campaign ROI.
- Plan and execute re-engagement campaigns for inactive customers and strategies to improve customer loyalty.
- Work closely with the marketing, performance marketing,



and customer support teams to ensure a seamless customer experience.
- Manage CRM tools and marketing automation platforms to ensure timely and effective campaign execution.

Requirements

- 24 years of relevant experience in CRM, with mandatory experience working with a D2C or e-commerce brand.
- Hands-on experience in CRM campaign management, customer segmentation, and retention marketing.
- Familiarity with CRM and marketing automation tools such as MoEngage, WebEngage, CleverTap, Klaviyo, or similar platforms.
- Good understanding of e-commerce customer behaviour, customer lifecycle management, and retention strategies.
- Strong analytical skills with the ability to interpret data and improve campaign performance.
- Excellent verbal and written communication skills.
- Ability to take ownership of responsibilities and work effectively in a fast-paced startup environment.
- What Were Looking For

A proactive and data-driven skilled who understands the D2C e-commerce business, can build meaningful customer relationships, and is focused on driving customer retention,engagement, and repeat revenue.

📌 Customer Relationship Management Executive (Bengaluru)
🏢 Joulestowatts
📍 Bengaluru