Build a scalable creator-led acquisition channel that uses trusted voices, compelling content and community distribution to drive discovery, first purchases, and repeat transactions.

Key responsibilities

Identify creators based on audience relevance, content quality, engagement, and

commercial potential.

Own creator sourcing, outreach, negotiations, briefs, execution, and relationship

management.

Develop repeatable campaign formats across YouTube, Instagram, and other

relevant platforms.

Experiment with creator-led product discovery, seller stories, reviews, referral

programmes, and category-specific content.

Measure creator performance using tracked links, referral codes, attributed

transactions, CAC, and incrementality where feasible.

Build a repeatable creator acquisition model rather than relying on one-off influencer

campaigns.





Must-have profile

Hands-on experience executing influencer or creator marketing campaigns.

Robust understanding of creator selection, pricing, negotiations, and campaign

economics.

Ability to evaluate content quality and identify creators who can genuinely influence

consumer behaviour.

Experience tracking campaign performance beyond views, reach, and engagement.

Strong communication, relationship-building, and execution skills.

Preferred backgrounds

Consumer startups

D2C and e-commerce brands

Creator-led consumer businesses

Agencies where the candidate personally owned campaign strategy and performance

📌 Influencer Marketing Manager (Bengaluru)
🏢 Qrata
📍 Bengaluru