Roles & Responsibilities:

- Lead Management: Ensure timely follow-up on BTL-generated leads.
- ATL Coordination: Coordinate with the Corporate Office on regional media campaigns.
- Sales Approach and Target Orientation: Focus on generating quality leads and acquiring recent customers.
- Planning and Execution: Execute local marketing activities to meet monthly and quarterly acquisition targets.
- Monitoring: Coordinate with branches and vendors to ensure proper execution of sanctioned BTL activities.
- Competition Tracking: Proactively monitor competitor strategies and prepare counter-plans.
- Branch Visits: Visit all regional branches quarterly to address branding and localized marketing needs.
- Visual Merchandising: Ensure effective branch branding and signage (GSBs).
- Branch Launches: Prepare market reports and execute launch activities for new locations.
- Vendor Management: Maintain a network of agencies and partners to execute the plan.
- MIS: Prepare monthly reports on the performance of marketing activities.

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📌 Walk-in || Regional Marketing Manager/BTL Manager (Mumbai)
🏢 Muthoot Finance
📍 Mumbai