FORTUNE OPTICAL | CRACIA LENS DIVISION

JOB DESCRIPTION

Business Development / Sales Executive Dealer Network

Department

Sales & Business Development

Location

Ghaziabad / NCR base; field travel across assigned territories

Experience

5+ years in B2B, channel, dealer or field sales

Industry Preference

Optical, eyewear or ophthalmic lenses preferred

Education

Graduate in any discipline; MBA is an advantage

Travel Requirement

Willingness to travel extensively (approximately 20+ days per month)

About the Role

Fortune Optical’s Cracia Lens Division is expanding its authorised dealer network across India. The selected candidate will identify optical retailers, acquire new dealers, support onboarding, and grow repeat sales of Cracia lenses.

Key Responsibilities

- Identify and approach optical shops, independent opticians, multi-brand retailers and eye-clinic dispensaries in the assigned territory.
- Generate leads through field visits, referrals and market mapping; present the Cracia authorised dealer programme and convert prospects into active dealers.
- Complete dealer onboarding documentation and coordinate the first order and shop branding with the relevant teams/vendors.
- Build strong relationships with dealers and drive repeat orders and sales of Cracia lens products.
- Explain product features, schemes and dealer benefits; help dealer staff understand the lens range.




- Follow up on payments as per approved company credit terms and report overdue accounts promptly.
- Monitor dealer displays and brand presentation, and share market feedback, competitor activity and pricing updates.
- Maintain accurate visit records, CRM updates and daily/periodic sales reports.

Candidate Requirements

- 3–8 years of proven B2B, channel, dealer or field sales experience, preferably with experience acquiring new accounts.
- Experience in optical, eyewear or ophthalmic lenses is preferred; knowledge of progressive, blue-cut and photochromic lenses is an advantage.
- Positive communication and negotiation skills, with the confidence to meet and pitch to shop owners.
- Fluency in Hindi and working knowledge of English; regional-language skills are an advantage.
- Own two-wheeler/four-wheeler and valid driving licence preferred, with willingness to travel extensively.

Key Performance Expectations

- Acquire new authorised dealers and achieve agreed monthly sales and onboarding targets.
- Convert new dealers into regular repeat buyers.
- Ensure timely first orders, follow-ups, payment coordination and accurate reporting.

Compensation & Application

Compensation: As per experience and company policy; applicable incentives and travel allowance may be provided as per company policy.

📌 Business Development Manager (New Delhi)
🏢 Fortune Optical
📍 New Delhi