Sales and Target achievement

Responsible for execution of sales plan in the

assigned territory to meet the secondary sales

target for all product categories

• Analyze the annual secondary sales target received from

branch and plan its achievement by SKU & allocation

among the WD / Routes, Team leaders & Sales executives

by volume and by value.

• Monitor the Daily / weekly performance, route plans, stock

levels of the sales executives through the MIS system

reports

• Set and review the input and output metrics for the sales

executives to ensure target delivery

• Plan improvisations in the beat plan based on reactive

inputs from the market and ensure approval from ASM

• Ensure that the salesmen and the team leaders follow the

stock carrying, availability and freshness norms.

• Ensure implementation and conduct On the job trainings

besides classroom training of best practices to sales

executives / team leaders as recommended by RSDM for

better sales execution

• Gather Market Information & business Intelligence.

Promptly share it with the seniors and use the information

appropriately for better business performance.

• Key Accounts / Dealer management

• Compliance to COTPA and management of regulatory

environment in consultation with ASM and Sales Manager.

• Ensure that the targeted GMC & NMC numbers are met.

2. WD(Distributor) management

Manage WD & its infrastructure using WD

performance mgt. system

• Monitor & control sales expenses and ensure they fall

within the stipulated sales budget for the zone

• Monitor Stocks physically & ensure required DASH level

across SKUs. Immediately escalate to ASMs in case of

low inventory.





• Ensure timely communication to WDs regarding inputs

including trade and consumer schemes.

• Ensure that the W/D is aware and following the norms as

per the WD performance Management system.

3. Data Analysis & Reporting

Collate S & D data, analyse it for trends &

issues and use it appropriately

• Ensure Desired Data Accuracy Levels, timely completion

of surveys and smooth operation of SFA / ADES.

• Effectively use of SFA/ADES data to monitor and improve

performance across SKUs.

• Provide feedback to ASMs/SMs to assist them in sales

forecasting for the region

• Assess market brand AVF through reports received from

sales executives

• All reports like the town reports to be sent to all concerned

as per norms.

4. Visibility Management

Responsible for visibility management in the

AM territory

• Visibility Norms / inputs for Non permanent / unpaid

visibility) merchandising

• Responsible for merchandising rental payments

• Selection and negotiation of visibility outlets.

5. New Product Launches

To ensure Recent Products/Categories get

launched in AM territory smoothly

• Timely census, if required

• Planning and resource allocation for Launch

• Communication & training specific to Launch

• Quality execution of activities as planned .

• Timely reporting of progress and exceptional reporting

6. Supply Chain Management

Facilitate co-ordination between customers /

WDs and dispatch offices for smooth

transaction and engage with marketing team to

• Follows the prescribed despatch system & engage with

ASM to plan dispatches and forecast demands to ensure

adequate stock cover across categories

• Analysis of data and co-ordinate with secondary sales

📌 Assistant Sales Manager (Raichur)
🏢 Lakshya Education Consultancy
📍 Raichur