Position: Business Development Manager Industrial Automation
Location: New Delhi / Gurugram (domestic and international travel as required)
Industry: Automotive, Electric Vehicles (EV), Industrial Automation, Smart Manufacturing
Company: HHG Industries Pvt Ltd
Experience: 8–12 years in BD / technical sales for industrial automation
Reports to: Chief Operating Officer (COO)

About the Role
We are looking for a Business Development Manager – Industrial Automation to own and drive current revenue across the automotive and EV manufacturing market. This is a high-impact, technically grounded commercial leadership role for someone who can credibly sell complex automation solutions — robotic assembly lines, PLC-controlled manufacturing cells, EV powertrain automation and Industry 4.0-enabled smart factories — to automotive OEMs, Tier 1 manufacturers and EV companies. You will be the commercial face of our automation business, turning strong engineering capability into winning commercial outcomes.

What You Will Do

- Own the domestic automation BD pipeline — from market mapping and lead generation through RFQ response, technical proposals, negotiation and contract award — with full accountability for revenue targets.
- Develop new business with automotive OEMs and Tier-1/Tier-2 suppliers serving domestic and export customers, EV manufacturers, and adjacent industrial manufacturers adopting advanced automation.
- Track Indian and global automation trends — automotive and EV assembly-line investments, robotic cell deployments, smart factory and Industry 4.0 adoption — and turn insights into BD strategy.
- Create and deliver capability presentations and proposals covering robotic integration, PLC/SCADA systems, automated assembly lines and manufacturing execution.
- Act as the main commercial link between customers and our engineering and delivery teams, converting customer requirements into clear engineering briefs.
- Work with the COO and Engineering leadership on RFQ prioritisation, solution architecture, pricing strategy and deal structuring.
- Represent HHG at Indian and international trade shows and industry forums (e.g. IMTEX, AUTOMATE, IMTS, AIA Vision Show).
- Track and report pipeline metrics — pipeline value, win/loss rates, conversion velocity and new revenue — to senior leadership.
- Support contract negotiations, commercial terms and account onboarding together with engineering,



quality and operations.
- Build long-term relationships with procurement, engineering and supply chain leaders to win multi-program and repeat business.

Automation & Industry 4.0 Exposure

- Industrial automation systems: robotic assembly cells, PLC-controlled production lines, AGVs and end-of-line (EOL) testing.
- EV manufacturing automation: battery module and pack assembly, e-drive and powertrain lines, automated inspection and traceability.
- Industry 4.0: MES integration, IoT-based production monitoring, real-time SPC, digital twins and cloud-connected manufacturing.
- Robot and control platforms: FANUC, KUKA, ABB, Yaskawa; Siemens TIA Portal, Allen-Bradley/Rockwell; SCADA and MES systems.
- Automation proposals: cycle time analysis, OEE targets, ROI modelling and cost-justification for customer decisions.
- Commercial awareness of functional safety standards: ISO 13849, IEC 62061, ANSI/RIA R15.06.
- Awareness of upstream precision processes: metal stamping, fine blanking, injection moulding and precision machining.

Technical Competency

- Techno-commercial fluency: translating complex automation capability into clear value for procurement, engineering and manufacturing leaders.
- End-to-end RFQ and proposal management: technical scope, commercial terms, timelines and risk mitigation.
- Working understanding of APQP, PPAP and automotive launch processes.
- CRM and pipeline discipline (Salesforce, HubSpot or equivalent) for pipeline management and revenue forecasting.
- Building ROI business cases for automation — labour savings, quality improvement and throughput uplift.
- Awareness of OEM-specific supplier qualification and sourcing processes (customer-specific requirements).

Qualifications & Experience

- Bachelor’s degree in Mechanical, Mechatronics or Industrial Engineering, Business Administration or a related field (required); MBA or advanced technical degree a plus.
- 8–12 years of progressive business development, technical sales or account management in industrial automation,



automotive manufacturing or smart factory solutions.
- Proven track record of building and converting an automation or manufacturing technology pipeline, including competitive RFQ wins and long-term program agreements with OEMs or Tier 1s.
- Strong technical grasp of automation, robotic integration, PLC/SCADA and smart manufacturing — enough to lead technical discussions with customer engineering teams.
- Experience selling to or working within OEM, Tier 1 or EV manufacturer environments; an existing network of decision-makers is strongly preferred.
- Familiarity with IATF 16949, ISO 9001 and automotive supplier qualification processes.
- Excellent communication and cross-functional collaboration skills.
- Willingness to travel domestically and internationally as required.

Skills & Traits

- Automation-first commercial mindset — speaks the language of engineers while closing disciplined deals.
- Entrepreneurial and self-driven — comfortable building customer presence and brand from the ground up.
- Techno-commercial depth — builds ROI-driven business cases and commercially sound program agreements.
- Strategic relationship builder — develops trusted, multi-level relationships across long program cycles.
- Data-driven — pipeline discipline, KPI ownership and rigorous win/loss analysis.
- Confident presenter to C-suite, VP and engineering audiences; resilient and results-oriented.

Why Join Us?

- Own the commercial growth of a high-growth industrial automation company entering the automotive and EV market, with direct impact on the business.
- Pioneer new markets backed by proven automation engineering capability and a robust global manufacturing supply chain.
- Work at the intersection of advanced automation, global supply chain and fast-growing EV and smart manufacturing demand.
- Shape commercial strategy, customer priorities and market positioning across India and export markets.

Compensation & Benefits
Competitive fixed salary, commensurate with experience, automation depth and OEM network, plus a performance bonus of 10%–25% linked to revenue targets, pipeline conversion and new account acquisition. Compensation details will be discussed with shortlisted candidates.

How to Apply
If this role interests you, please reply to this email with:

- Your updated CV
- Current and expected CTC
- Notice period and current location

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