​Meta Advertising Management:

​Plan, create, and manage targeted ad campaigns on Meta Ads Manager (Facebook & Instagram).

​Set up A/B testing for ad copy, audience targeting, placements, and creatives.

​Monitor campaign performance, budget allocation, and ROAS (Return on Ad Spend) daily to optimize ROI.

​Instagram & Video Content Strategy:

​Plan, film, and edit engaging Instagram Reels, Stories, and short-form video content tailored to our core audience.

​Stay ahead of trending audio, viral formats, and platform algorithm updates to maximize organic reach and engagement.

​Manage community interaction on social channels (responding to comments/messages to build engagement).

​YouTube Content & Optimization:

​Assist in script planning, filming, editing, and publishing long-form YouTube videos and YouTube Shorts.

​Apply YouTube SEO best practices, including keyword-optimized titles, descriptions, tags, and compelling custom thumbnails.

​Analytics & Reporting:

​Track key metrics across paid and organic channels using Meta Ads Manager, Google Analytics, and YouTube Analytics.

​Prepare weekly and monthly performance reports with actionable insights for future marketing efforts.

📌 Digital Marketing Executive (Meta Ads & Video Content Specialist) (Noida)
🏢 Sublitech Digital Imaging Private
📍 Noida