– Technical Marketing & Business Development Manager

Position: Technical Marketing & Business Development Manager

Department: Sales & Marketing

Industry: Engineering Manufacturing – Castings & Precision Machined Components

Reporting To: Managing Director

Experience: 5–10 years

Location : Coimbatore

Qualification: BE / B.Tech – Mechanical or Production Engineering (preferred)

Employment: Full-Time

1. Job Objective To drive profitable business growth by identifying, developing, and acquiring domestic and international OEM customers for precision machined components, ferrous and non-ferrous castings, and engineering components.

The candidate will be responsible for the complete business development cycle, from prospect identification and RFQ generation to commercial negotiation, order acquisition, and customer relationship management.

2. Key Responsibilities

A. New Customer Development

Identify and approach potential OEM customers in compressor manufacturing, mining equipment, electrical equipment, and general engineering industries.

Develop business opportunities in India, USA, Europe, and other international markets.

Establish direct relationships with OEM sourcing managers, purchase heads, and vendor development teams.

Generate qualified enquiries and RFQs for castings and machined components.

Manage new customer development from initial contact through supplier approval and first production order.

B. Technical Marketing

Understand customer drawings, material grades, tolerances, and technical specifications.

Possess working knowledge of CNC machining, turning, milling, casting processes, and inspection requirements.

Coordinate with engineering, costing, production, and quality departments to evaluate RFQs.

Prepare technical and commercial proposals.

Support feasibility discussions, sample development, and customer technical reviews.

C. Sales & Commercial Management





Develop and execute customer acquisition strategies.

Negotiate pricing, commercial terms, and long-term supply agreements.

Monitor quotation status and improve enquiry-to-order conversion.

Develop annual sales forecasts and customer-wise business plans.

Identify opportunities to improve sales margins and profitability.

D. Export Business Development

Identify and develop international OEM customers.

Participate in international exhibitions and business meetings.

Manage supplier registrations and customer qualification requirements.

Coordinate with internal teams on export documentation and customer delivery expectations.

Build long-term international business relationships.

E. Customer Relationship Management

Maintain regular communication with existing customers.

Identify new component development opportunities.

Coordinate customer visits, plant audits, and technical discussions.

Support resolution of commercial and delivery concerns.

Improve customer retention and repeat business.

F. Management Reporting

Maintain a structured customer database and CRM pipeline.

Submit weekly reports on customer contacts, RFQs, quotations, and business opportunities.

Conduct monthly reviews of order conversion, sales performance, and recent customer development.

Prepare competitor analysis and market intelligence reports.

3. Technical Knowledge Required

- Ferrous and non-ferrous casting processes
- Grey iron, ductile iron, and steel castings
- CNC turning, milling, and precision machining
- Engineering drawings, GD&T;, and dimensional tolerances




- Material specifications and inspection requirements
- Costing fundamentals and manufacturing feasibility
- OEM vendor development and supplier qualification processes
- Basic understanding of ISO 9001 quality systems

4. Essential Candidate Skills

Strong technical and commercial understanding

Excellent English communication and presentation skills

Proven industrial B2B business development experience

Strong negotiation and customer relationship skills

Ability to independently identify and approach OEM customers

Experience managing RFQs and commercial negotiations

Willingness to travel within India and overseas

Result-oriented approach with ownership of business targets

5. Key Performance Indicators

KPI: Indicative Target

Qualified new OEM prospects: 15–20 per month

New customer meetings: 8–10 per month

Qualified RFQs: 5–8 per month

New customers developed: 2–3 per quarter

RFQ-to-order conversion: 20–25%

Customer pipeline reporting: Weekly

New business revenue: Annual target set by management

Gross margin: As per approved company targets

Targets to be reviewed based on product complexity, customer approval cycles, and market conditions.

6. Preferred Candidate Background

Candidates from the following industries will be preferred:

Precision CNC machining companies

Iron and steel foundries

Industrial casting manufacturers

Automotive and non-automotive component manufacturers

OEM component suppliers

Engineering export companies

7. Expected Outcome The selected candidate should establish a sustainable pipeline of domestic and international OEM customers, convert qualified opportunities into profitable orders, and contribute directly to the long-term revenue growth of iMate Engineering Pvt. Ltd.

Company Website: www.imateengineering.in

You could apply through Linkedin or email us at [email protected]

📌 Technical Marketing And Business Development Manager - Coimbatore
🏢 iMate Engineering Private
📍 Coimbatore