Job Tittle : State Trade Customer Marketing Lead

Location : Maharashtra

Key Accountabilitie

Trade Marketing Operation

- Co-create trade marketing plans in coordination with Sales teams & Regional Marketing Manager
- Take charge of ensuring excellent outlet execution of trade marketing plans and PICOS across channels – off-trade and on-trade - taking assistance of sales teams or external vendors where required
- Identify along with Sales teams and Data Analytics the right set of outlets for Visibility and Promo activations
- Oversee and manage brand merchandise & assets in godowns; coordinate effective utilization of the same at the points of sale or where required
- Arrange for and coordinate with external manpower from various agencies where required for execution of TM programs
- Ensure Sales Assets like visicoolers are utilized effectively - proper deployment in correct outlets; proper placement within outlets; stocking as per agree planogram
- Provide on-ground support for Brand team-led activations and events

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Budget Controlling and Complia

- Obtain approval from Regional Marketing Manager, regional finance and state head before onboarding vendor basis quality and price quoted as per defined guideli
- Ensure timely PO raising before delivery of products/services and submission of bills to the finance team

Vendor Management





- Maintain healthy working relationship and lead strategic partnerships with the key vendors providing various trade marketing related products and services (retail design, displays, gift articles, key chains e
- tc.)Identify and partner with various manpower and event agencies to conduct large scale events within defined bu
- dgetInvite quotations for the requirements from the vendors/partners. Conduct field visits and technical evaluation of the vendors as per defined quality parameters and metr
- ics.Partner with procurement team to drive negotiation with vendors and conduct auction for procuring big ticket or frequently used products/services in minimum cost by leveraging competitive market and pri
- cingEnsure timely payment to the vendors as per defined

SLA.

Stakeholder Manag

- ementCoordinate with State sales team to collate sales data points about UBL and competitor products to execute the trade marketing
- plansCollaborate with the Regional Sales & Marketing Teams for recent brand launches and market activation initiatives. Plan for trade marketing initiatives to successfully realize the defined sales targets by ensuring last mile execu
- tion.Coordinate with finance team for submission of vendor bills, process and payment approvals, ensuring timely payment to the vendors and resolving vendor related qu

eries

📌 State trade customer lead (Maharashtra)
🏢 United Breweries
📍 Maharashtra