Social Media & Content Executive

Company: YouthCamping

Location: Ahmedabad, Gujarat | Work from Office

Employment Type: Full-time

About YouthCamping

YouthCamping is an adventure travel company offering group trips and travel experiences across destinations such as Spiti Valley, Manali, Kasol, Kashmir and more.

We are looking for a creative, organised and proactive Social Media & Content Executive to manage our Instagram and Facebook presence, create engaging content ideas and grow our brand organically.

Key Responsibilities

1. Content Planning

- Create and maintain a monthly and weekly social media content calendar.
- Research travel content trends, competitors and audience interests.
- Develop creative ideas for Reels, Stories, carousels and posts.
- Maintain a consistent balance of entertaining, educational, inspirational and sales-oriented content.

2. Reel Scripting & Content Creation

- Write robust hooks and engaging Reel scripts with clear storytelling.
- Prepare voiceovers, on-screen text, captions, CTAs and editing instructions.
- Identify suitable footage from our existing travel videos and photographs.
- Coordinate with our freelance video editor to ensure timely delivery.
- Suggest new ways to use existing footage to create multiple pieces of content.

3. Instagram & Facebook Management

- Schedule and publish content consistently.
- Manage daily Instagram Stories and maintain an active social media presence.
- Write platform-appropriate captions and use relevant keywords and hashtags.
- Respond to relevant comments and identify opportunities to engage with our audience.
- Keep the profiles organised, updated and aligned with our brand identity.

4. Community & Brand Building





- Develop content ideas that encourage shares, saves, comments and traveller mentions.
- Coordinate with our team to collect genuine traveller photos, videos, testimonials and reviews.
- Create content from real traveller experiences.
- Develop ideas for collaborations, user-generated content and community engagement.

5. Performance Analysis

- Track reach, views, watch time, shares, saves, profile visits and follower growth.
- Identify successful content formats and recommend improvements.
- Prepare a simple weekly performance report.
- Focus on organic growth, brand awareness, audience trust and travel enquiries.

Requirements
- Positive understanding of Instagram and Facebook content formats.
- Strong creative thinking and storytelling skills.
- Good written communication skills.
- Ability to write engaging Reel scripts and captions.
- Familiarity with Canva and social media scheduling tools.
- Ability to coordinate with a freelance video editor.
- Organised, self-driven and capable of managing work independently.
- A portfolio of previous social media work is preferred.

What This Role Is Not
- This is not just a posting or account-handling job.
- You must actively generate ideas, write scripts, plan content and manage execution.




- Paid advertising and video editing are not the primary responsibilities of this position.

Success in This Role The right candidate will help YouthCamping maintain consistent, high-quality social media content, grow its organic audience, strengthen traveller trust and generate more relevant enquiries. To apply: Share your resume and portfolio, including examples of social media accounts, Reels or content calendars you have worked on.Role & responsibilities

Preferred candidate profile

Preferred Candidate Profile

- Experience: 13 years in social media management, content creation or digital content marketing. Strong freshers with a relevant portfolio can also apply.
- Core skills: Creative thinking, Reel scripting, storytelling, caption writing and content planning.
- Platform knowledge: Good understanding of Instagram Reels, Stories, carousels and Facebook content.
- Execution: Ability to independently manage a content calendar and coordinate with a freelance video editor.
- Analytical skills: Ability to track content performance and suggest improvements based on data.
- Tools: Familiarity with Trello, Google Drive and Canva.
- Preferred background: Experience working with travel, lifestyle, adventure or consumer brands.
- Personal qualities: Proactive, organised, self-driven, detail-oriented and comfortable working independently.
- Portfolio: Must be able to demonstrate previous content work, Reel scripts or social media accounts managed.
- Key expectation: Someone who can take ownership of YouthCamping's social media from idea generation to publishing, with minimal daily supervision.

Perks and benefits

- Competitive salary based on skills and experience.

📌 Social Media Strategist (Ahmedabad)
🏢 YouthCamping.in
📍 Ahmedabad