Company: MediagraphicsPR

Location: Saket

Work Mode: Full-time | In office

Experience: Minimum 1 Year

Industry: Public Relations Agency or Digital Marketing Agency

About MediagraphicsPR

Founded in 2000, MediagraphicsPR is an established public relations agency offering strategic PR, media relations and communication solutions to brands across diverse industries, including technology, SaaS, startups, fintech, HR tech, healthcare, Pharmaceutical.

We focus on creating impactful brand narratives, strengthening brand visibility and building meaningful connections through strategic communication and digital storytelling.

Role Overview

We are looking for a creative, proactive and enthusiastic Social Media Marketing Specialist with a minimum of 1 year of experience in a digital marketing or PR agency.

The candidate will be responsible for managing MediagraphicsPR's in-house social media platforms while also supporting social media activities for selected client accounts. The ideal candidate should have a good understanding of social media trends, content creation, platform management and audience engagement.

Prior experience working with a marketing, advertising or PR agency is mandatory.

Key Responsibilities

1. In-house Social Media Management

- Manage and grow MediagraphicsPR's social media presence across platforms such as Instagram, LinkedIn, Facebook and other relevant channels.
- Develop monthly social media calendars and content plans.
- Create engaging content around company updates, PR campaigns, industry insights, events, achievements and team activities.
- Maintain consistent brand communication and improve online visibility and engagement.
- Identify opportunities to strengthen the company's digital presence and brand positioning.

2. Client Social Media Management

- Support social media management for selected client accounts across different industries.
- Understand client requirements, brand guidelines and communication objectives.
- Develop content calendars and execute social media plans as per client requirements.
- Create engaging posts, captions, creatives and campaign-based content.
- Ensure timely publishing and consistent communication across client platforms.

3.



Content Creation & Creative Coordination

- Create engaging social media creatives, reels, stories, carousels and other platform-specific content.
- Write compelling captions, copy and social media posts.
- Coordinate with graphic designers, video editors and internal teams for content development.
- Adapt content according to platform trends, audience preferences and brand tone.

4. Social Media Strategy & Execution

- Stay updated with the latest social media trends, formats, platform updates and industry developments.
- Suggest creative ideas, trending topics and campaigns to improve reach and engagement.
- Assist in planning and executing social media campaigns and promotional activities.
- Explore relevant hashtags, keywords and content formats to improve content discoverability.

5. Performance Monitoring & Reporting

- Monitor social media performance, engagement, reach, impressions and follower growth.
- Prepare monthly social media performance reports.
- Analyse content performance and suggest improvements based on insights.
- Track competitor activities and identify opportunities for better engagement.

6. Content Creation & Video Editing

- Monitor social media performance, engagement, reach, impressions and follower growth.
- Prepare monthly social media performance reports.
- Analyse content performance and suggest improvements based on insights.
- Track competitor activities and identify opportunities for better engagement.Create and edit engaging short-form videos, Instagram Reels, LinkedIn videos and other social media content.
- Conceptualise and develop creative content ideas for in-house and client social media accounts.
- Handle basic video shooting, editing, transitions, subtitles, sound effects and visual enhancements.
- Create engaging reels, stories,



carousels and other platform-specific content.
- Work on video content around company activities, events, client campaigns, brand promotions and industry trends.
- Repurpose long-form content into short, engaging videos suitable for different social media platforms.
- Ensure all video and visual content aligns with the brand's communication style and objectives.

Required Skills & Qualifications

- Minimum 1 year of experience in Social Media Marketing, Content Creation and Video Editing.
- Prior experience in a PR, advertising or digital marketing agency is mandatory.
- Hands-on experience in managing Instagram, LinkedIn and Facebook accounts.
- Practical experience in creating social media content, reels, stories and carousels.
- Good video editing skills using tools such as Canva, CapCut, Adobe Premiere Pro or similar applications.
- Ability to conceptualise, shoot and edit short-form videos independently.
- Strong content writing and caption-writing skills.
- Understanding of social media trends, audience engagement and platform algorithms.
- Basic knowledge of social media analytics and performance reporting.
- Creative thinking, attention to detail and the ability to manage multiple assignments.

Preferred Skills

- Experience in managing both B2B and B2C social media accounts.
- Understanding of LinkedIn marketing and brand positioning.
- Experience in creating engaging reels, promotional videos and brand storytelling content.
- Familiarity with Meta Business Suite and social media scheduling tools.
- Exposure to paid social media promotions and advertising is an added advantage.

What We Are Looking For

We are looking for someone who is creative, digitally savvy and passionate about social media. The candidate should be comfortable managing the company's own social media channels as well as working on client accounts whenever required.

The ideal candidate should take ownership of content planning and execution, understand brand communication and bring fresh ideas to improve social media presence and engagement.

Join MediagraphicsPR and help build compelling digital stories for our brand and our clients.

📌 Social Media Marketing Specialist (Delhi)
🏢 MediagraphicsPR
📍 Delhi