1. Strategy Development Ensure consistency in messaging and branding across all platforms all content across LinkedIn, Instagram, Facebook, and the website adheres to the brand’s voice, tone, and visual identity.

Plan and schedule content calendars to ensure consistent posting across platforms with local SPOC's

Monitor and respond to comments, messages, and mentions across all platforms in a timely and skilled manner with local SPOC's 2.

Content

Creation and Curation Create, curate, and manage high-quality, engaging content (text, images, videos, infographics, etc.) for LinkedIn, Instagram, and Facebook.

Write and edit website content, including blog posts, landing pages, procedure descriptions, ensuring consistency with the brand voice.

Develop a separate standlone - offshoot of Apex hospitals which serve as content power house having highly engaging content across wellness, health & well being subject.

3.

Influencer Marketing Strategy

Develop an influencer marketing strategy aligned with the brand’s goals, target audience, and budget.

Identify the type of influencers (micro, macro, nano, or mega)



that best suit the brand’s niche and objectives on platforms like Instagram, YouTube, TikTok, LinkedIn, and Facebook.

Evaluate influencers based on their audience demographics, engagement rates, content quality, and alignment with the brand’s values.

Reach out to influencers via email or direct messages to propose collaborations.

Negotiate terms, deliverables, and compensation (e.g., free products, paid partnerships, or affiliate deals).

Define key performance indicators (KPIs) for influencer campaigns, such as engagement rate, reach, conversions, or brand awareness.

- Analytics and Reporting Track and analyse key performance metrics (engagement, reach, impressions, clicks, conversions, etc.) for LinkedIn, Instagram, Facebook, and website traffic.

Use tools like Google Analytics, Facebook Insights, Instagram Insights, and LinkedIn Analytics to measure performance.

Prepare regular reports to evaluate the effectiveness of campaigns and adjust strategies accordingly.

📌 Social Media Specialist (Jaipur)
🏢 Apex Hospital
📍 Jaipur