Company Description Shvasa is a global yoga platform with teams in the US and India, focused on bringing authentic, teacher-led yoga directly to people’s homes in a simple, structured way. Shvasa’s long-term vision is to ease the burdens of daily life and uplift humanity, one breath at a time.

About the Role:

We're looking for a creative, hands-on, and driven Social Media Associate who lives and breathes social media. You should be someone who can turn an idea into a Reel, a trend into a creative post, and a random thought into content people actually want to watch, save, and share.

From brainstorming ideas and writing hooks to shooting videos, editing Reels, designing creatives, and experimenting with AI tools, you'll be involved in the entire content creation process.

Key Responsibilities:

- Ideate, develop, and execute social media content calendars for Instagram, YouTube, LinkedIn, Reddit, and other platforms.
- Identify channel-specific best practices and optimise content strategies for each platform.
- Write compelling copy, including hooks, captions, scripts, and other content that captures attention and drives engagement.
- Spot relevant trends, formats, sounds, and conversations, and adapt them creatively to the brand.
- Leverage AI tools for ideation, scripting, visual creation, editing, and content repurposing.
- Track content performance, identify what works, and use insights to improve reach, engagement, and audience growth.
- Own content execution from ideation to publishing, collaborating with the team and driving tasks forward independently.
- Monitor and respond to comments and messages to build community and encourage engagement.
- Collaborate with the yoga and design teams to align social media content with brand campaigns.





What We're Looking For:

- A strong understanding of Instagram, Reels, YouTube Shorts, and social media trends.
- Positive video editing skills using tools such as CapCut, Premiere Pro, VN, or similar.
- Design skills and familiarity with Canva, Photoshop, Figma, or other design tools.
- Strong content creation and copywriting skills, with an eye for storytelling and compelling hooks.
- Hands-on experience with AI tools and a willingness to explore new ones.
- Confidence in front of the camera and the ability to communicate naturally.
- A go-getter attitude with a strong bias for action. You take initiative rather than wait for instructions.
- A hustler's mindset. You're resourceful, adaptable, quick on your feet, and willing to go the extra mile to execute a great idea.
- A willingness to experiment, learn from failures, and continuously improve.
- Strong organizational skills and attention to detail.
- Bachelor’s degree in Marketing, Communications, or related field.
- 1-3 years of experience managing social media accounts for a D2C brand or organisation.
- Strong communication, creative writing skills and a great story teller.

Bonus Points If You:

- Have a personal Instagram page, creator portfolio, or examples of content you've made.
- Have grown a social media account or created content that performed exceptionally well.
- Can shoot good-quality videos using a phone and basic lighting/audio equipment.
- Have experience with AI image and video generation tools.
- Can spot a trend before everyone else jumps on it.

What We Offer:

- Competitive salary and benefits.
- Opportunities for career growth in a dynamic team.

If you're a doer, a hustler, a curious creator, and someone who loves making things happen, we'd love to meet you!

📌 Social Media Marketing Specialist (Bengaluru)
🏢 Shvasa
📍 Bengaluru