Social Media & Content Intern

Indiranagar, Bengaluru (on-site) ·

6-month internship · 6 days a week ·

Founding content team

Help build a brand India trusts, from day one.

Learning to drive is the first step in anyone’s car ownership journey, and it happens in an industry with very little transparency. Our learners spend hours with us, which gives Lane a rare chance to build a high-trust brand in a space that has never had one. We’re building our content team from scratch, and you’ll be one of its first members.

About Lane

Lane is rebuilding how India learns to drive. We combine structured lessons with our own sensor technology that tracks real driving behaviour. We’ve raised ₹8.5 Cr in pre-seed funding led by Kae

Capital, with DeVC, Antler India, Panthera Peak and prominent angels, and we have taught 50,000+ hours of driving so far.

What you’ll do

- Be the face of Lane: present on camera in reels, walkthroughs and learner stories
- Script and create short-form content for Instagram, YouTube and beyond
- Edit your own videos, if editing is something you enjoy
- Read the numbers:



track what’s working and turn insights into the next idea
- Find current audiences: identify new learner personas and create content for them
- Work with the marketing team on shoots, campaigns and trends

Who we’re looking for

- Comfortable and natural on camera
- Lives on Reels and Shorts, and knows what makes people stop scrolling
- A good eye for vertical (9:16) video; editing skills are a bonus
- Curious about what the data says, organised and reliable on shoot days

What you get

- A seat on Lane’s founding content team, with real ownership of the brand’s voice
- Published work for a growing audience, and a portfolio to show for it
- ₹10,000/month stipend + performance bonus of up to ₹5,000/month, for reels that cross view milestones and the month’s best content
- A full-time role at Lane for top performers at the end of the internship
- Certificate of internship and letter of recommendation on completion

📌 Social Media Marketing Intern (Bengaluru)
🏢 Lane
📍 Bengaluru