Social Media Manager

Native by Urban Company | Brand Marketing

About Native

Native is Urban Company's home-tech brand. We build products like smart locks and water purifiers that remove everyday friction from Indian homes. As we grow across categories, we want Native to be more than a product people buy. We want it to be a brand people follow, talk about and belong to.

About the Role

We're hiring a Social Media Manager to own Native's content across every social platform and turn our audience into a community. You'll set the voice, run the content engine, and take the brand off-screen through partnerships and on-ground activations.

This isn't a role where you schedule posts. You'll decide what Native stands for on social: what we say, how we say it, and who we say it with. Every Reel, collaboration and pop-up will carry your fingerprints.

We're looking for someone who has great taste in content and the operating discipline to ship it every day.

What You'll Own

Owned Content & Voice

Own Native's content strategy and calendar across Instagram, YouTube, LinkedIn and emerging platforms.

Define and evolve the brand's social voice, formats and content pillars, from product explainers to culture-led content.

Lead in-house and agency creative production, making Reels, shorts, carousels and series that people actually save and share.

Community Building

Build and grow an engaged Native community across social, owners' groups and user-generated content programmes.

Turn customers into advocates through reviews, testimonials, referrals and community-led content.





Own community management and social listening, and flag issues early to CX and ORM.

Brand Partnerships

Ideate and land brand collaborations and co-created content with like-minded brands, creators and platforms.

Build recurring partnership IPs that extend Native's reach into new audiences.

BTL Activations

Plan and execute on-ground activations (society pop-ups, experience zones, events and community meetups) that drive trial and content.

Make sure every activation produces content and community, not just footfall.

Performance & Insights

Track growth, engagement quality, share of voice, community health and social-driven traffic to Amazon and

D2C.

Run a rapid test-and-learn rhythm on formats, hooks and platforms, scaling what works.

What We're Looking For

Must-haves

3+ years in social media or content marketing at a D2C, consumer tech or lifestyle brand, or a social-first agency.

A portfolio of owned content that grew a brand's audience and engagement.

Hands-on experience running brand partnerships or collaborations.

Experience planning and executing on-ground BTL activations or events.

Strong creative judgment and copy instincts, with the ability to brief, review and make work better.

Comfort with data: you read platform analytics and act on them.

Nice-to-haves

Experience building online communities or ambassador programmes.

Background in high-consideration categories like home appliances or electronics.

Ability to shoot or edit short-form content yourself.

Fluency with AI tools for content ideation and production.

📌 Social Media Manager (Gurugram)
🏢 Urban Company (UC)
📍 Gurugram