The Marketing Poet is looking for a Social Media Manager who can take complete ownership of content and day-to-day execution across a growing portfolio of brands. We are a design-led, social-first agency working with startups, founders and young brands across India. We help brands find their positioning, build a distinctive visual and verbal identity, and use social media to support real business growth.

This is not a role for someone who only schedules posts, follows trends or waits for instructions.

We are looking for someone who understands the difference between a strategy and a tactic and can turn a brand’s larger objective into a thoughtful content direction, strong monthly calendar and consistent execution.

What you will do

- Manage a few client accounts independently to begin with.
- Understand each brand’s positioning, audience, goals and tone of voice.
- Lead social media strategy and translate it into actionable content plans.
- Create and manage monthly content calendars.
- Develop content ideas, campaigns, captions, carousels and Reel scripts.
- Brief designers and video editors clearly.
- Manage client communication, feedback, approvals and follow-ups.
- Review content before it is shared with clients or published.
- Ensure posts, Stories and campaigns go live correctly and on time.
- Track performance and use insights to improve future content.
- Identify missing assets, upcoming opportunities and possible delays in advance.
- Maintain clear account trackers and keep the team updated.
- Gradually take ownership of more accounts as you settle into the role.

You need a strong eye for designWe already have designers on the team, so you will not be expected to handle full-scale design execution. However, you must understand what makes a design work. You should be able to assess hierarchy, typography, composition,



brand consistency and whether a creative communicates the intended idea effectively.

You may be the right fit if you

- Have 2–3 years of experience in social media, content strategy or account management.
- Have worked in an agency or managed multiple brands simultaneously.
- Understand the difference between strategy, content pillars, campaigns and individual tactics.
- Can develop brand-relevant ideas rather than simply following trends.
- Write clearly and can adapt your writing to different brand voices.
- Have strong visual judgment and working knowledge of Canva.
- Can brief and coordinate with designers and video editors.
- Communicate confidently and professionally with clients.
- Are highly organised, proactive and accountable.
- Notice gaps before someone else has to point them out.
- Take ownership when something goes wrong and work quickly to resolve it.
- Can manage changing priorities without losing sight of everyday deliverables.

What success looks like
- Content calendars are prepared and approved on time.
- Designers and editors receive complete, actionable briefs.
- Posts and Stories are not missed.
- Client feedback and approvals are tracked properly.
- Content is strategically sound, visually considered and appropriate for each brand.
- Clients feel supported and informed.
- Routine account execution moves without constant founder follow-ups.
- You gradually become the person the team can rely on to keep the content function moving.

Role details
- Position: Social Media Manager
- Experience: 2 years
- Starting compensation: upto 5 lpa
- Employment type: Full time
- Initial responsibility: Approximately three client accounts
- Growth opportunity: Manage a larger portfolio and grow into a content leadership role

How to applyApply with

1. Your résumé.
2. Your portfolio or examples of social media accounts you have managed.
3. Email us at: [email protected]

📌 Social Media Manager (Kolkata)
🏢 The Marketing Poet
📍 Kolkata