Position: Social Media Manager

Department: Digital Media / Editorial

Experience: 3–5 Years

Industry: News / Media / Broadcasting

Employment Type: Full time

Location: Bhopal

Job Overview

We are looking for a dynamic and experienced Social Media Manager to lead the digital presence of our news channel across various social media platforms. The candidate will be responsible for developing social media strategies, managing daily news content, increasing audience engagement, and ensuring timely and accurate news dissemination across digital platforms.

Key Responsibilities

- Develop and execute social media strategies to increase brand visibility, reach, and audience engagement.
- Manage and oversee the channel's social media platforms, including Facebook, Instagram, YouTube, X

(Twitter), and LinkedIn.
- Coordinate with the editorial, reporting, video production, and graphic design teams for timely content delivery.
- Ensure breaking news, trending stories, and important updates are published quickly and accurately.
- Plan and manage the daily, weekly, and monthly social media content calendar.
- Create engaging captions, headlines, hashtags, reels, short videos, carousels, and other digital content.
- Monitor social media trends, news trends, and viral topics to identify content opportunities.
- Track social media performance through analytics, insights, and reporting.
- Develop strategies to increase followers, video views, watch time, reach, and engagement.
- Manage audience interactions, comments, messages, and community engagement.
- Ensure all published content follows journalistic ethics, editorial guidelines, and platform policies.
- Monitor competitors and analyse their social media strategies.
- Manage social media campaigns,



live coverage, special news events, and election coverage.
- Coordinate with the digital team to optimise content for SEO, discoverability, and platform algorithms.

Required Skills & Qualifications

 Bachelor's degree in Mass Communication, Journalism, Marketing, or a related field.

 3–5 years of experience in social media management, preferably with a news channel or media organisation.

 Strong understanding of Facebook, Instagram, YouTube, X, and LinkedIn algorithms.

 Excellent knowledge of news trends, digital journalism, and social media content strategies.

 Strong writing, editing, communication, and creative skills.

 Experience with social media analytics and performance tracking tools.

 Ability to work under pressure and manage tight deadlines, especially during breaking news.

 Knowledge of digital content formats, reels, shorts, and live streaming.

Key Performance Indicators (KPIs)

 Growth in social media followers and subscribers.

 Increase in reach, impressions, engagement, and video views.

 Improvement in YouTube watch time and audience retention.

 Timely publishing of breaking news and trending updates.

 Content quality, accuracy, and consistency.

 Successful execution of digital campaigns.

Preferred Candidate Profile

 Experience working with a news channel, digital newsroom, or media house.

 Strong understanding of the 24×7 news cycle.

 Creative thinker with a data-driven approach.

 Ability to lead a team and coordinate across departments.

 Must be proactive, organised, and comfortable working in a fast-paced newsroom environment.

- Interested candidates can share their CV and portfolio at: [email protected]

📌 Social Media Manager (News Channel) (Raipur)
🏢 Bansal News
📍 Raipur