Role & responsibilities

1. Content planning: Build and maintain weekly/monthly content calendars aligned with brand goals, campaigns and key dates.
2. Content creation and curation: Write captions and copy, coordinate or create creatives, reels and short videos, and curate relevant third-party content.
3. Publishing: Schedule and publish posts on time across Instagram, Facebook, LinkedIn, YouTube and X (Twitter), adapting content to each platform.
4. Community management: Respond to comments, DMs and reviews promptly; engage with followers and handle queries or escalations professionally.
5. Analytics and reporting: Track KPIs daily (reach, impressions, engagement rate, follower growth, CTR, video views, conversions); prepare weekly and monthly performance reports with explicit insights and recommendations; run A/B tests and use data to optimise content, posting times and formats.
6. Trend and competitor analysis: Monitor platform trends, algorithm changes and

competitor activity; share regular findings and new content ideas.
1. Coordination: Work closely with design, content and client/marketing teams to ensure timely, high-quality execution.
2. Influencer marketing: Identify,



vet and onboard relevant influencers and creators; manage outreach, briefs, timelines and deliverables; coordinate collaborations and UGC; track campaign performance (reach, engagement, conversions, ROI) and

include results in reports.

Preferred candidate profile

1. Graduate in Mass Media / Marketing / Communications
2. 2-3 years of hands-on social media execution experience for brands or a digital agency
3. Strong analytics and reporting skills: Meta Business Suite,

Instagram/YouTube/LinkedIn Insights, Google Analytics; able to track KPIs (reach, engagement, CTR, conversions, ROI) and turn data into insights
1. Proficient across Instagram, Facebook, LinkedIn, YouTube and X (Twitter), incl. scheduling tools (Meta Business Suite, Buffer/Hootsuite)
2. Content planning, creation and curation: content calendars, copywriting, basic design/video editing (Canva, CapCut or similar)

Excellent written and verbal communication; fluent in English
1. Strong execution focus: prompt, deadline-driven, organised and able to manage multiple accounts

Up to date with platform trends and algorithms; skilled at community management and competitor analysis

📌 Social Media Executive (Pune)
🏢 Pushpam Infra
📍 Pune