Job Title: Senior Social Media Executive

Location: Pune, India

Experience: 1-2 years

Employment Type: Full-Time

About the Role:

Vereigen Media is on a high-growth trajectory, managing a diverse portfolio of B2B and B2C brands across domains like B2B demand generation, FMCG (beverages), market research etc.

We are looking for a Social Media Executive who lives and breathes social media. Someone who doesn’t just follow trends but creates them. This role demands both strategic insight and hands-on execution, leading the charge in organic growth and paid amplification on platforms like Meta (Facebook & Instagram) and LinkedIn.

Key Responsibilities:

Social Strategy & Growth:

- Build, execute, and own end-to-end social media strategies for Vereigen Media and its associated brands (B2B & B2C).
- Design monthly growth plans with measurable KPIs (follower growth, engagement rate, reach, etc.)
- Lead organic growth efforts through reels, UGC strategies, viral content, and platform-specific growth hacks.
- Collaborate with internal brand teams and design leads to align content with business goals.

Paid Campaigns & Performance:

- Plan and run paid campaigns on Meta Ads Manager and LinkedIn Campaign Manager.
- Optimize campaigns for brand awareness, engagement, lead generation,



and conversions.
- Report weekly and monthly performance metrics with insights and next steps.

Platform Ownership:

- Stay ahead of algorithm changes, best practices, and viral trends on Instagram, LinkedIn, Facebook, and emerging platforms.
- Curate and schedule content using tools like Hootsuite, Buffer, or Meta Business Suite.

Creative + Analytical:

- Work closely with content writers, video editors, and graphic designers to deliver thumb-stopping creatives.
- Track insights, test A/B creatives, and innovate on what works for both B2B (LinkedIn-heavy) and B2C (Instagram-heavy) brands.

What You Bring:

- 1–2 years of experience in social media marketing, preferably in both agency and brand-side roles.
- Hands-on expertise in Meta Ads Manager and LinkedIn Campaign Manager.
- Proven track record of driving organic follower growth and engagement through reels, trends, and creator collaborations.
- Robust understanding of B2B Marketing dynamics, FMCG and Fintech industry.
- Excellent communication and copywriting instincts for social captions, hooks, and CTAs.
- Bonus: Experience in influencer marketing, UGC campaigns, or meme marketing.

📌 Social media Executive (Pune)
🏢 Vereigen Media
📍 Pune